{"id":1901,"date":"2019-04-23T09:31:43","date_gmt":"2019-04-23T09:31:43","guid":{"rendered":"https:\/\/cgiflythrough.com\/blog\/?p=1901"},"modified":"2024-02-20T15:03:02","modified_gmt":"2024-02-20T15:03:02","slug":"architecture-animation-presentation-5-pros","status":"publish","type":"post","link":"https:\/\/cgiflythrough.com\/blog\/architecture-animation-presentation-5-pros\/","title":{"rendered":"ARCHITECTURAL ANIMATION FOR PRESENTATION: 5 ADVANTAGES"},"content":{"rendered":"

Architects and Clients Watching 3D Animation<\/div><\/div><\/div>
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Architectural animation for presentation transformed the art of introducing and selling projects to clients. It gave Architects the power to literally conjure non-existent castles before the audience\u2019s eyes. Surrounded with landscapes, filled with light and sounds – interactive visuals make powerful materials. This way, CGI enabled professionals to show prospects their dreams, in photoreal quality and movement.<\/p>\n

Architects used to have no choice but to go to presentations armed with drawings, lots of sketches, reference pictures and perhaps even miniature physical models, which take lots and lots of time. Even though, it was tough to explain how all these fragments combine because clients find it hard to just imagine everything based on words and fragments. As a result, a lot depended on the Architect\u2019s persuasion skills, and many great projects and solutions were shelved. Meanwhile, architectural animation<\/a><\/strong> allows speaking without words and sell without selling. How so? Find out 5 powerful ways 3D animation improves the project presentation.<\/p>\n<\/div><\/section>
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<\/small>#1. It Provides Life-like Project Experience<\/h2>
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Is there a difference between perceiving something in real life and examining a mere concept? Actually, there\u2019s an abyss between these experiences. In reality, we hear sounds, see shapes and colors, and, most importantly, as we move, we see everything in motion. The world we perceive is never static.<\/p>\n

Which means that drawings, concepts, and even miniature models don\u2019t allow the audience to imagine living there. Meanwhile, architectural animation for presentation recreates the immersive life-like experience in full splendor. What the Architect had in his mind comes to life with a click on the screen – and the audience forgets all about the present moment. Instead, the viewer is taken to a gorgeous villa on the seashore. Gliding above the sparkling water, the camera approaches a beautiful coast. It flies above the land, offering the view of an amazing green landscape. As it moves above palm trees, the viewer sees a show-stopping villa with a swimming pool. Next, the audience is taken to a terrace with an ocean view, a lounge area by the pool and a superb tennis court. The golden daylight transforms into a dramatic sunset, and when it gets dark, illumination lights up the yard. Now that is some experience!<\/p>\n

This way, the architect doesn\u2019t have to rely on the audience imagination and can showcase the design ideas in photoreal quality. After all, it\u2019s all about the experience.<\/p>\n<\/div><\/section>
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<\/small>#2. Architectural Animation Conveys the Technical Info<\/h2>
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