{"id":2113,"date":"2019-04-30T14:54:59","date_gmt":"2019-04-30T14:54:59","guid":{"rendered":"https:\/\/cgiflythrough.com\/blog\/?p=2113"},"modified":"2024-02-20T15:02:07","modified_gmt":"2024-02-20T15:02:07","slug":"marketing-for-architectural-firms-5-tips","status":"publish","type":"post","link":"https:\/\/cgiflythrough.com\/blog\/marketing-for-architectural-firms-5-tips\/","title":{"rendered":"MARKETING FOR ARCHITECTURAL FIRMS: 5 WAYS TO GET NEW CLIENTS"},"content":{"rendered":"

Empowering Architectural Marketing Campaign<\/div><\/div><\/div>
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Marketing for Architectural firms is not about budgets or the number of people involved. In reality, it boils down to choosing smart strategies and making them work. And these strategies aim at so much more than displaying advertising messages to as many people as possible. For to get new customers in big numbers and on a regular basis, architectural firms need first to educate prospects, gain their trust and build a relationship.<\/span><\/p>\n

Finding these platforms and choosing the right way to connect with prospects is no easy deal. It requires testing marketing channels and efforts, tracking their performance and calculating the return on investment \u00a0– quite a commitment, but a fruitful one.<\/span><\/p>\n

We couldn\u2019t help you with the marketing plan or campaign creation. As an <\/span>architectural animation company<\/a><\/strong>, we specialize in creating top-quality photoreal cg videos for presentations and video marketing. However, we can suggest a few time-proven platforms and best practices successful architectural firms use to their advantage. So read up these 5 tips and find out new ways to improve your marketing.<\/span><\/p>\n<\/div><\/section>
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<\/small>#1. Social Media Marketing<\/h2>
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Social Media Presence as Part of Architectural Marketing<\/div><\/div><\/div>
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With social media, marketing for architectural firms becomes more powerful and subtle than ever. For these networks allow Architects to introduce themselves to the market, build a relationship with the audience, share their work, and target prospects with relevant ads. All that internationally!<\/p>\n

Which brings us to the real power of social media marketing: the ability to communicate with prospects at different awareness levels. Advertising campaigns usually attract people who are looking for architectural services, missing on those who don\u2019t have a project yet but are planning a construction or renovation in the near future. And social media marketing allows architectural firms to connect with the latter group and build a relationship. And when the time comes, the choice is obvious.<\/p>\n

The strategy is definitely worth consideration. So here are some of the best channels for architectural firms to include in a marketing strategy.<\/p>\n

1) Facebook for Building a Community<\/h3>\n

The network is a goldmine with its 2.32 billion monthly active users and incredible targeting options, including such criteria as age, gender, parental status, interests, and more. Architectural firms can build a community there and gain people’s trust by providing valuable information. As for the advertising options, Facebook has a range of ads formats to meet the needs of any strategy.<\/p>\n

2) Instagram<\/h3>\n

As a website focused mostly on images, it\u2019s an excellent choice for conveying the visual impact of architectural solutions. For the same reason, it requires that all the imagery, videos, and 3D animations look impeccable. In fact, nothing less than \u201cgorgeous\u201d will do in such fierce visual competition.<\/p>\n

The unique feature of Instagram is that it allows for more lively and informal communication. Architectural firms can use the network to showcase their portfolios, start discussions and even speak from the construction sites through Stories.<\/p>\n

3) Youtube<\/h3>\n

Being the second largest search engine, Youtube is the first choice for video marketing. For this is the place where 1.9 billion monthly active users come for new ideas, inspiration, and advice. Moreover, videos and architectural animations allow targeting prospects at different awareness stages – by highlighting the competitive edge of the company, taking viewers to the construction site, sharing tips, showing how a project is prepared and many more.<\/p>\n

4) Houzz<\/h3>\n

The platform is a perfect place for architectural firms to build authority, share knowledge, show off portfolios and engage with the audience. Which is quite considerable: Houzz counts 40 million users and has 25 unique monthly visitors. For prospects, the platform serves as entertainment and a shopping case. For while looking for inspiration, people can add pictures of goods and projects into their ideabooks, make purchases or even contact the architectural firm who worked on the inspiring project the viewer saw.<\/p>\n

5) LinkedIn<\/h3>\n

Marketing for architectural firms should definitely include a presence on Linkedin. The platform caters to a promising audience of 590 million users, with 40 million people being decision makers in their companies and 61 million – senior-level influencers. Which means that a professionally filled profile with an appealing portfolio, plus systematic networking efforts can help to land major architectural projects.<\/p>\n<\/div><\/section>
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<\/small>#2. Raise Portfolio Findability and Impact<\/h2>
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Search Advertising as Part of Marketing for Architects<\/div><\/div><\/div>
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When someone needs products or services, he or she just looks for them in the search engine of their preference – Google, Bing or Yahoo. Naturally, the sites on the first 3 positions will be the ones the prospects will contact. In fact, according to MOZ, the top 3 positions in Google’s search results account for a whopping 55% of organic clicks, with the #1 spot alone netting over 30%. Hence the importance of search engines ranking for successful marketing for architectural firms.<\/p>\n

Paid search is a fast way to achieve that. They get the ad to the top, as well as help to drive consistent and relevant traffic to the site thus improving its rankings. But that\u2019s not the end of the story. Once the ads are out there bringing clients, it\u2019s time to make sure the pages they lead to actually sell.<\/p>\n

The basic requirements to the page are that it clearly state the offer, list its benefits, present social proof and have a clear call to action. None of this will matter, however, without a good portfolio. The latter should look professional, have a sufficient number of entries and present the project in a visually appealing manner. And if the construction isn\u2019t over yet, so there aren\u2019t any photos, cgi will save the day. Photoreal marketing visuals made for the project will do just fine. 3D renderings or architectural animations for presentation<\/a><\/strong> will capture attention and serve as excellent proof of expertise.<\/p>\n<\/div><\/section>
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<\/small>Want to know the cost of your CGI project?<\/h5>Contact us to learn the exact price of your 3D animation!\r\n

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GET YOUR PROJECT ESTIMATED<\/span><\/a><\/div>\r\n <\/div>\r\n <\/div>\r\n
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<\/small>#3. Advertise with Blog<\/h2>
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The Power of Blog for Architectural Marketing<\/div><\/div><\/div>
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Much like social media, a blog is an excellent way to communicate with people who aren\u2019t ready to order yet but are already considering their options. Moreover, blogging has some heavy benefits to enhance marketing for architectural firms:<\/p>\n