{"id":2177,"date":"2019-06-19T16:00:26","date_gmt":"2019-06-19T16:00:26","guid":{"rendered":"https:\/\/cgiflythrough.com\/blog\/?p=2177"},"modified":"2024-02-20T14:59:32","modified_gmt":"2024-02-20T14:59:32","slug":"3d-animation-for-architecture-design-sales","status":"publish","type":"post","link":"https:\/\/cgiflythrough.com\/blog\/3d-animation-for-architecture-design-sales\/","title":{"rendered":"3D ANIMATION FOR ARCHITECTURE DESIGN: 5 WAYS IT WILL HELP YOU SELL PROPERTIES"},"content":{"rendered":"<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-0  avia-builder-el-no-sibling  \" style='border-radius:0px; '><p><div  class='avia-image-container  av-styling-    avia-builder-el-1  el_before_av_image  avia-builder-el-first  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2019\/06\/3d-animation-for-architecture-design-5-ways-enhance-sales-2.jpg' alt='5 Ways 3D Animation Improves Residential Skyscraper Sales' title='3D Animation For Architecture Design: 5 Ways It Improves Real Estate Sales' height=\"674\" width=\"1200\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<br \/>\n<div  style='height:20px' class='hr hr-invisible   avia-builder-el-3  el_after_av_image  el_before_av_textblock '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:16px; '  itemprop=\"text\" ><p>Architectural animation for presentation transformed the art of introducing and selling projects to clients. It gave Architects the power to literally conjure non-existent castles before the audience\u2019s eyes &#8211; surrounded with landscapes, filled with light and sounds. This way, CGI enabled professionals to show prospects their dreams, in photoreal quality and movement.<!--more--><\/p>\n<p>Architects used to have no choice but to go to presentations armed with drawings, lots of sketches, reference pictures and perhaps even miniature physical models, which take lots and lots of time. Even though, it was tough to explain how all these fragments combine because clients find it hard to just imagine everything based on words and fragments. As a result, a lot depended on the Architect\u2019s persuasion skills, and many great projects and solutions were shelved. Meanwhile, <strong><a href=\"https:\/\/cgiflythrough.com\" target=\"_blank\" rel=\"noopener\">architectural animation<\/a><\/strong> allows speaking without words and sell without selling. How so? Find out 5 powerful ways 3D animation improves the project presentation.<\/p>\n<\/div><\/section><br \/>\n<div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  avia-builder-el-5  el_after_av_textblock  el_before_av_video  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  ><small><\/small>#1. 3D Animation Can Show Property That Isn\u2019t Built Yet<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  class='avia-video avia-video-16-9 avia-video-html5  ' style='background-image:url(\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2019\/06\/3d-animation-for-architecture-design-5-ways-enhance-sales-view1.jpg\");'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/cgiflythrough.com\/video\/Dream_House.mp4' ><video class='avia_video' poster=\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2019\/06\/3d-animation-for-architecture-design-5-ways-enhance-sales-view1.jpg\"   preload=\"auto\"  controls id='player_2177_1473619930_1000679700'><source src=\"https:\/\/cgiflythrough.com\/video\/Dream_House.mp4\" type=\"video\/mp4\" \/><\/video><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:16px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">As we mentioned previously, modern real estate market requires that companies should sell properties before they are even built. How can CGI help achieve that? First, 3D animation for architecture design is done entirely within a digital workspace. Second, a team of 3D artists needs only a few things to recreate a building and animate a walkthrough: a blueprint of said building, a design brief and some personal wishes from the company. As a result, the architecture animation will be ready before the foundation of the building is set in place.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  avia-builder-el-8  el_after_av_textblock  el_before_av_video  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  ><small><\/small>#2. 3D Animation Makes Boring Data More Entertaining<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  class='avia-video avia-video-16-9 avia-video-html5  ' style='background-image:url(\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2019\/06\/3d-animation-for-architecture-design-5-ways-enhance-sales-view22.jpg\");'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/cgiflythrough.com\/video\/Lake_Mansion.mp4' ><video class='avia_video' poster=\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2019\/06\/3d-animation-for-architecture-design-5-ways-enhance-sales-view22.jpg\"   preload=\"auto\"  controls id='player_2177_825959392_1831068093'><source src=\"https:\/\/cgiflythrough.com\/video\/Lake_Mansion.mp4\" type=\"video\/mp4\" \/><\/video><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:16px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Textual data and charts make for poor marketing materials, that\u2019s obvious. But how to make both investors and potential customers interested in a real estate project? Using 3D animation. Moving pictures are more entertaining than static imagery, and since it\u2019s a video designed to grab attention of anyone watching &#8211; the presenters get investors and websites get traffic and clients. Speaking of <\/span><strong><a href=\"https:\/\/cgiflythrough.com\/blog\/architecture-animation-presentation-sales-empowerment\/\" target=\"_blank\" rel=\"noopener\">architectural animation for presentation<\/a><\/strong><span style=\"font-weight: 400;\">, combining an actual video with some helpful infographics will only improve the effect.<\/span><\/p>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:16px; '  itemprop=\"text\" ><div id=\"av-layout-grid-1\" class=\"av-layout-grid-container entry-content-wrapper main_color av-flex-cells    avia-builder-el-23  el_after_av_one_full  avia-builder-el-last  submenu-not-first container_wrap sidebar_right\">\r\n    <div class=\"flex_cell no_margin av_one_half  avia-builder-el-24  el_before_av_cell_one_half  avia-builder-el-first    \" style=\"background: #000000; vertical-align: middle; padding: 30px; background-color: #2c2c2c;\">\r\n    <div class=\"flex_cell_inner\">\r\n    <section class=\"av_textblock_section \">\r\n    <div class=\"avia_textblock  av_inherit_color \" style=\"font-size: 15px; color: #ffffff;\">\r\n    <p><span style=\"font-weight: 400; font-size: 16px;\"><\/span><\/p><h5 class=\"av-special-heading-tag \" itemprop=\"headline\" style=\"\r\n        margin-bottom: 10px; font-size: 17px; margin-top: 0px;\"><small><\/small>Want to know the cost of your CGI project?<\/h5>Contact us to learn the exact price of your 3D animation!\r\n    <p><\/p>\r\n    <\/div>\r\n    <\/section>\r\n    <div class=\"avia-button-wrap avia-button-center  avia-builder-el-26  el_after_av_textblock  avia-builder-el-last  \"><a class=\"avia-button avia-button-fullwidth   avia-icon_select-yes-left-icon avia-color-custom custom-class\" style=\"color: #444444;background-color: #ffffff;margin-top: 10px;\" href=\"https:\/\/cgiflythrough.com\/get-a-quote\/\" target=\"_blank\" rel=\"noopener\"><span class=\"avia_iconbox_title\" style=\"font-size: 16px;\">GET YOUR PROJECT ESTIMATED<\/span><\/a><\/div>\r\n    <\/div>\r\n    <\/div>\r\n    <div class=\"flex_cell no_margin av_one_half  avia-builder-el-27  el_after_av_cell_one_half  avia-builder-el-last\" style=\"background: #000000; vertical-align: middle; padding: 30px; background-color: #2c2c2c;\"><video autoplay=\"autoplay\" loop=\"loop\" muted=\"muted\" width=\"100%\" height=\"150\">\r\n    <source src=\"https:\/\/cgiflythrough.com\/video\/Hotel_Resort_360_2020.mp4\" type=\"video\/mp4\">\r\n    Your browser does not support the video tag.<\/video><\/div>\r\n    <div class=\"flex_cell_inner\">&nbsp;<\/div>\r\n<\/div>\r\n\n<\/div><\/section><br \/>\n<div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  avia-builder-el-12  el_after_av_textblock  el_before_av_video  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  ><small><\/small>#3. 3D Animation Offers A Virtual Tour Of The Building<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  class='avia-video avia-video-16-9 avia-video-html5  ' style='background-image:url(\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2019\/06\/3d-animation-for-architecture-design-5-ways-enhance-sales-view3.jpg\");'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/cgiflythrough.com\/video\/Sophisticated_Bathroom.mp4' ><video class='avia_video' poster=\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2019\/06\/3d-animation-for-architecture-design-5-ways-enhance-sales-view3.jpg\"   preload=\"auto\"  controls id='player_2177_1308929616_1389674931'><source src=\"https:\/\/cgiflythrough.com\/video\/Sophisticated_Bathroom.mp4\" type=\"video\/mp4\" \/><\/video><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:16px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">3D animation for architecture design can not just show the building, but also offer a walkthrough of it. It can come in form of static shots a viewer can \u201clook around\u201d in, like Google Street View, or be a full-on virtual tour, with focus on specific selling points. This is equally effective for both residential and commercial lots.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  avia-builder-el-15  el_after_av_textblock  el_before_av_video  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  ><small><\/small>#4. 3D Animation Can Create A Better Impression Than Static Shots<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  class='avia-video avia-video-16-9 avia-video-html5  ' style='background-image:url(\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2019\/06\/3d-animation-for-architecture-design-5-ways-enhance-sales-view4.jpg\");'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/cgiflythrough.com\/video\/Private_Residence.mp4' ><video class='avia_video' poster=\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2019\/06\/3d-animation-for-architecture-design-5-ways-enhance-sales-view4.jpg\"   preload=\"auto\"  controls id='player_2177_1043105036_1016023254'><source src=\"https:\/\/cgiflythrough.com\/video\/Private_Residence.mp4\" type=\"video\/mp4\" \/><\/video><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:16px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Static architecture CGI can look on par with real-life photos or even better, but like we\u2019ve said, everything looks better in motion. So to impress a viewer even further, 3D animation for architecture design can utilize cinematographe techniques to make walkthroughs truly breathtaking: visual storytelling, immersion, dramatic POVs and so on. This makes 3D animation better for selling real estate than even most gorgeous static 3D visuals.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  avia-builder-el-18  el_after_av_textblock  el_before_av_video  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  ><small><\/small>#5. 3D Animation Can Justify Upmarket Price Of Real Estate<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  class='avia-video avia-video-16-9 avia-video-html5  ' style='background-image:url(\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2019\/06\/3d-animation-for-architecture-design-5-ways-enhance-sales-view5.jpg\");'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/cgiflythrough.com\/video\/State-of-the-Art_Skyscraper.mp4' ><video class='avia_video' poster=\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2019\/06\/3d-animation-for-architecture-design-5-ways-enhance-sales-view5.jpg\"   preload=\"auto\"  controls id='player_2177_351761892_2013908670'><source src=\"https:\/\/cgiflythrough.com\/video\/State-of-the-Art_Skyscraper.mp4\" type=\"video\/mp4\" \/><\/video><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:16px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Sometimes real estate businesses want to justify the premium price of property to sell it to more affluent buyers. And it\u2019s much easier to make the building seem more elite with 3D animation for architecture design that static photos or CGI. Imagine this: high-quality materials, picturesque locations and expensive contextual elements, looking like a footage shot by a drone. Or so it would seem to a viewer, but the business owners and presenters know &#8211; it\u2019s just professional 3D animation. Now all they need is a bit of clever marketing, and the deal is sealed.<\/span><\/p>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:16px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">And there you have it &#8211; 5 ways 3D animation for architecture design can help you sell real estate. And sure, videos are great as marketing materials, but they aren\u2019t magic wands. Static CGI has it\u2019s uses too, as well as having a competent sales department. But as a tool in your arsenal, 3D animation will pay for itself if used correctly. And since you\u2019re here, why not use CGIflythrough to boost your real estate business? Start an <\/span><strong><a href=\"https:\/\/cgiflythrough.com\/about\" target=\"_blank\" rel=\"noopener\">architectural animation project<\/a><\/strong><span style=\"font-weight: 400;\"> with us, and we\u2019ll provide great tools for your marketing campaigns!<\/span><\/p>\n<\/div><\/section><br \/>\n<div  style='height:30px' class='hr hr-invisible   avia-builder-el-22  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-23  el_after_av_hr  el_before_av_textblock ' ><a href='https:\/\/cgiflythrough.com\/get-a-quote\/' class='avia-button avia-button-fullwidth   avia-icon_select-yes-left-icon avia-color-black ' target=\"_blank\" style='color:#ffffff; ' rel=\"noopener\"><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue885' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >GET YOUR PROJECT ESTIMATED<\/span><div class='av-button-description av-button-description-below'><p>To impress your clients with a show-stopping 3D animation<\/p>\n<\/div><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color' ><\/span><\/a><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:16px; '  itemprop=\"text\" ><style>\r\n    .container-author {\r\n        display: flex;\r\n        max-width: 800px;\r\n        margin: 0 0;\r\n    }\r\n    .column {\r\n        padding: 20px;\r\n    }\r\n    .container-hr {\r\n        border-top: 2px solid #e1e1e1;\r\n        opacity: 0.3;\r\n        margin-left: 20px;\r\n        margin-right: 20px;\r\n    }\r\n    .column1 {\r\n        flex: 3;\r\n    }\r\n    .column2 {\r\n        flex: 9;\r\n    }\r\n    .column img {\r\n        width: 100%;\r\n        height: auto;\r\n    }\r\n    .column p {\r\n        margin-top: 0;\r\n        margin-bottom: 12px;\r\n        line-height: 1.7em;\r\n    }\r\n    .post-author-image {\r\n        border-radius: 999px;\r\n    }\r\n<\/style>\r\n<div class=\"container-hr\">\r\n    \r\n<\/div>\r\n<div class=\"container-author\">\r\n    <div class=\"column column1\">\r\n        <div>\r\n            <img decoding=\"async\" class=\"post-author-image mb-3 mb-md-0\" src=\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2024\/02\/archicgi-content-writer-catherine-paul.jpg\" alt=\"\" \/>\r\n        <\/div>\r\n    <\/div>\r\n    <div class=\"column column2\">\r\n        <div>\r\n            <p>\r\n                <a style=\"text-decoration: none;\" href=\"https:\/\/www.linkedin.com\/in\/kateryna-pavlova-b5924013a\/\" target=\"_blank\" rel=\"noopener\">\r\n                    <span style=\"font-size: 24px;\">Catherine Paul<\/span>\r\n                <\/a><br \/>\r\n                <span style=\"font-size: 12px;\"><em><span style=\"color: #808080;\">Content Writer, Editor<\/span><\/em><\/span>\r\n            <\/p>\r\n            <p>\r\n                <span style=\"font-weight: 400; font-size: 14px;\">Catherine is a content writer and editor. In her articles, she explains how CGI is transforming the world of architecture and design. Outside of office, she enjoys yoga, travelling, and watching horrors.<\/span>\r\n            <\/p>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\r\n\n<\/div><\/section><br \/>\n<div  style='height:30px' class='hr hr-invisible   avia-builder-el-25  el_after_av_textblock  el_before_av_comments_list '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  class='av-buildercomment  av-blog-meta-author-disabled av-blog-meta-category-disabled av-blog-meta-html-info-disabled  '><div class=\"av-buildercomment-unapproved\"><span>The last comment and 364 other comment(s) need to be approved.<\/span><\/div><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Architectural animation transformed the art of selling projects to clients. It enabled Architects to literally conjure non-existent castles before the audience\u2019s eyes.<\/p>\n","protected":false},"author":6,"featured_media":2252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[5],"class_list":["post-2177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-post","tag-3d-animation-usage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How 3D Animation For Architecture Design Sells Properties<\/title>\n<meta name=\"description\" content=\"Do you want to get an edge in real estate competition? 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