{"id":2363,"date":"2019-08-07T16:00:13","date_gmt":"2019-08-07T16:00:13","guid":{"rendered":"https:\/\/cgiflythrough.com\/blog\/?p=2363"},"modified":"2024-02-20T14:53:59","modified_gmt":"2024-02-20T14:53:59","slug":"video-marketing-for-architects-7-steps","status":"publish","type":"post","link":"https:\/\/cgiflythrough.com\/blog\/video-marketing-for-architects-7-steps\/","title":{"rendered":"VIDEO MARKETING FOR ARCHITECTS: 7 STEPS TO A STELLAR STRATEGY"},"content":{"rendered":"<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-0  avia-builder-el-no-sibling  \" style='border-radius:0px; '><p><div  class='avia-image-container  av-styling-    avia-builder-el-1  el_before_av_hr  avia-builder-el-first  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2019\/08\/video-marketing-for-architects-7-steps-2.jpg' alt='Video Marketing For A Modern Residence Project' title='Video Marketing For Architects: Modern Residential Project' height=\"674\" width=\"1200\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<div  style='height:20px' class='hr hr-invisible   avia-builder-el-2  el_after_av_image  el_before_av_textblock '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:16px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Video marketing for architects is not a new concept, but is quite underused and underappreciated by many. In fact, most people think of using videos to sell a property that is already built. However, in current architecture market it is vital to sell real estate before it is finished. There is absolutely no way traditional videos can accomplish that!<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">In this case, architects can use modern technology, specifically, 3D <\/span><strong><a href=\"https:\/\/cgiflythrough.com\/blog\/real-estate-animation-vs-2d-images\/\" target=\"_blank\" rel=\"noopener\">real estate animation<\/a><\/strong><span style=\"font-weight: 400;\">. Aside from being the only way to visualize buildings that don\u2019t exist yet in motion, it is more than just a replacement of traditional videos for marketing. CGI videos have several advantages over their real counterparts: potential interactivity, more space for creativity, use of cinematography techniques, to name a few. But how to build an effective marketing campaign with 3D animation? Join us as we explore CGI video marketing for architects, and how to base your campaigns on it.<\/span><!--more--><\/p>\n<\/div><\/section><br \/>\n<div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  avia-builder-el-4  el_after_av_textblock  el_before_av_video  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  ><small><\/small>#1. Add Videos To Architectural Portfolios<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  class='avia-video avia-video-16-9 avia-video-html5  ' style='background-image:url(\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2019\/07\/video-marketing-for-architects-7-steps-view1.png\");'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/cgiflythrough.com\/video\/Airport_Reception.mp4' ><video class='avia_video' poster=\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2019\/07\/video-marketing-for-architects-7-steps-view1.png\"   preload=\"auto\"  controls id='player_2363_2064188076_728111442'><source src=\"https:\/\/cgiflythrough.com\/video\/Airport_Reception.mp4\" type=\"video\/mp4\" \/><\/video><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:16px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Having expansive video portfolios is a great way for architects to tell clients what they are capable of without words. But again, live-action videos just don\u2019t have the same effect they had a few years ago. This is where 3D video marketing for architects comes in. CG videos are not just about showcasing buildings, but also accentuating their selling points and creating a unique and fitting atmosphere. This way an architect will be able to present projects with both static shots and in motion, to double the \u201cwow-factor\u201d.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  avia-builder-el-7  el_after_av_textblock  el_before_av_video  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  ><small><\/small>#2. Impress Potential Customers Via Social Media<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  class='avia-video avia-video-16-9 avia-video-html5  ' style='background-image:url(\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2019\/07\/video-marketing-for-architects-7-steps-view2.png\");'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/cgiflythrough.com\/video\/Contemporary_Villa.mp4' ><video class='avia_video' poster=\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2019\/07\/video-marketing-for-architects-7-steps-view2.png\"   preload=\"auto\"  controls id='player_2363_1671064432_570474613'><source src=\"https:\/\/cgiflythrough.com\/video\/Contemporary_Villa.mp4\" type=\"video\/mp4\" \/><\/video><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:16px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">In order to stay relevant all architectural business have at least some degree of social media presence. And social media need hot content like air. What kind of content? Videos, and lots of them. However, real videos just don\u2019t cut it anymore. Sure, there\u2019s a house, a viewer thinks and scrolls further. How an <\/span><strong><a href=\"https:\/\/cgiflythrough.com\/blog\/architecture-animation-video-brief\/\" target=\"_blank\" rel=\"noopener\">architecture animation video<\/a><\/strong><span style=\"font-weight: 400;\"> can change a mediocre post into a stellar one? Simple, actually. One popular tactic is to place the building in an exotic location, it can definitely attract attention. Another way to use 3D animation to enhance video marketing for architects is to add virtual people, which is quite convincing if done competently. These are the most widespread tactics, but we encourage architects to be creative &#8211; 3D modelling and rendering tools open lots of possibilities for that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, a high-quality 3D animation can look just as good as a professional video. The difference is in price and the sheer amount of content that can be produced. For the price of one professional video several CGI ones can be made, and in much shorter time. Filming live-action can take weeks, or even months, depending on the length and complexity. In comparison, a short CG video ad can be made in a week by a team of animation specialists, longer ones may take more, but no more than a month. This will allow architects to maintain a constant stream of content for social media.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  avia-builder-el-10  el_after_av_textblock  el_before_av_video  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  ><small><\/small>#3. Use Video Marketing Before A Project Is Finished<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  class='avia-video avia-video-16-9 avia-video-html5  ' style='background-image:url(\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2019\/07\/video-marketing-for-architects-7-steps-view3.png\");'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/cgiflythrough.com\/video\/Skyscraper_Apartment.mp4' ><video class='avia_video' poster=\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2019\/07\/video-marketing-for-architects-7-steps-view3.png\"   preload=\"auto\"  controls id='player_2363_686263219_2029948393'><source src=\"https:\/\/cgiflythrough.com\/video\/Skyscraper_Apartment.mp4\" type=\"video\/mp4\" \/><\/video><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:16px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Even though 3D animation was used for quite a while, but the main video marketing tool for most companies was live-action. However, nowadays an architectural project must be sold before construction starts, and there is no way to do that with real videos. As such, the only solution for video marketing for architects is to use CGI. Since it is made in a digital workspace, it can be made even with little data: blueprints, a script, personal preferences. As a result, it\u2019s entirely possible to start marketing campaigns when a project has just got investors.<\/span><\/p>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:16px; '  itemprop=\"text\" ><div id=\"av-layout-grid-1\" class=\"av-layout-grid-container entry-content-wrapper main_color av-flex-cells    avia-builder-el-23  el_after_av_one_full  avia-builder-el-last  submenu-not-first container_wrap sidebar_right\">\r\n    <div class=\"flex_cell no_margin av_one_half  avia-builder-el-24  el_before_av_cell_one_half  avia-builder-el-first    \" style=\"background: #000000; vertical-align: middle; padding: 30px; background-color: #2c2c2c;\">\r\n    <div class=\"flex_cell_inner\">\r\n    <section class=\"av_textblock_section \">\r\n    <div class=\"avia_textblock  av_inherit_color \" style=\"font-size: 15px; color: #ffffff;\">\r\n    <p><span style=\"font-weight: 400; font-size: 16px;\"><\/span><\/p><h5 class=\"av-special-heading-tag \" itemprop=\"headline\" style=\"\r\n        margin-bottom: 10px; font-size: 17px; margin-top: 0px;\"><small><\/small>Want to know the cost of your CGI project?<\/h5>Contact us to learn the exact price of your 3D animation!\r\n    <p><\/p>\r\n    <\/div>\r\n    <\/section>\r\n    <div class=\"avia-button-wrap avia-button-center  avia-builder-el-26  el_after_av_textblock  avia-builder-el-last  \"><a class=\"avia-button avia-button-fullwidth   avia-icon_select-yes-left-icon avia-color-custom custom-class\" style=\"color: #444444;background-color: #ffffff;margin-top: 10px;\" href=\"https:\/\/cgiflythrough.com\/get-a-quote\/\" target=\"_blank\" rel=\"noopener\"><span class=\"avia_iconbox_title\" style=\"font-size: 16px;\">GET YOUR PROJECT ESTIMATED<\/span><\/a><\/div>\r\n    <\/div>\r\n    <\/div>\r\n    <div class=\"flex_cell no_margin av_one_half  avia-builder-el-27  el_after_av_cell_one_half  avia-builder-el-last\" style=\"background: #000000; vertical-align: middle; padding: 30px; background-color: #2c2c2c;\"><video autoplay=\"autoplay\" loop=\"loop\" muted=\"muted\" width=\"100%\" height=\"150\">\r\n    <source src=\"https:\/\/cgiflythrough.com\/video\/Hotel_Resort_360_2020.mp4\" type=\"video\/mp4\">\r\n    Your browser does not support the video tag.<\/video><\/div>\r\n    <div class=\"flex_cell_inner\">&nbsp;<\/div>\r\n<\/div>\r\n\n<\/div><\/section><br \/>\n<div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  avia-builder-el-14  el_after_av_textblock  el_before_av_video  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  ><small><\/small>#4. Stock Up On Reusable Marketing Materials<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  class='avia-video avia-video-16-9 avia-video-html5  ' style='background-image:url(\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2019\/07\/video-marketing-for-architects-7-steps-view4.png\");'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/cgiflythrough.com\/video\/Stylish_Apartment.mp4' ><video class='avia_video' poster=\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2019\/07\/video-marketing-for-architects-7-steps-view4.png\"   preload=\"auto\"  controls id='player_2363_532795019_893929158'><source src=\"https:\/\/cgiflythrough.com\/video\/Stylish_Apartment.mp4\" type=\"video\/mp4\" \/><\/video><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:16px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Another advantage of 3D animation for architects is the ability to stock up on promotional materials. While a building itself is a unique asset, its \u201ccontents\u201d can be reused for future projects. 3D modeling and rendering companies have vast libraries of pre-made objects, including decor, paraphernalia and even people models. Not only that, but the same scene can be modified to be set in different locations, time of day, and even exude different feelings from viewers with clever lighting and POWs. With relatively low workload 3D animators can provide architects with essentially the same, but slightly altered marketing materials to be used again in the future.\u00a0<\/span><\/p>\n<\/div><\/section><br \/>\n<div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  avia-builder-el-17  el_after_av_textblock  el_before_av_video  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  ><small><\/small>#5. Use Videos For Project Presentations<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  class='avia-video avia-video-16-9 avia-video-html5  ' style='background-image:url(\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2021\/11\/video-marketing-for-architects-7-steps-view05.jpg\");'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/cgiflythrough.com\/video\/Sumptuous_Mansion.mp4' ><video class='avia_video' poster=\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2021\/11\/video-marketing-for-architects-7-steps-view05.jpg\"   preload=\"auto\"  controls id='player_2363_1669627628_2076386893'><source src=\"https:\/\/cgiflythrough.com\/video\/Sumptuous_Mansion.mp4\" type=\"video\/mp4\" \/><\/video><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:16px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">3D video marketing for architects is a game changer when it comes to presenting one\u2019s designs. It\u2019s an obvious step up from static CGI given that 3D animation opens up endless possibilities in terms of cinematography and interactivity. Picture this: a group of clients or investors is first taken on a virtual tour through a future building, after which they are free to \u201cexplore\u201d the environment on their own with VR gear. And it\u2019s all done before even the foundation for a building is laid!<\/span><\/p>\n<\/div><\/section><br \/>\n<div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  avia-builder-el-20  el_after_av_textblock  el_before_av_video  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  ><small><\/small>#6. Cut Expenses Without Sacrificing Quality Of Videos<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  class='avia-video avia-video-16-9 avia-video-html5  ' style='background-image:url(\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2019\/07\/video-marketing-for-architects-7-steps-view6.png\");'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/cgiflythrough.com\/video\/Storage_Office_Space.mp4' ><video class='avia_video' poster=\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2019\/07\/video-marketing-for-architects-7-steps-view6.png\"   preload=\"auto\"  controls id='player_2363_447387083_1410277260'><source src=\"https:\/\/cgiflythrough.com\/video\/Storage_Office_Space.mp4\" type=\"video\/mp4\" \/><\/video><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:16px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Video marketing for architects requires not only great tools and ability to use them to full extent, but also minimizing expenses without any detriments. We\u2019ve mentioned price difference between live-action videos and CGI, but now it\u2019s worth mentioning how exactly an architectural business can help to cut costs. First off, architectural animation companies give 24\/7 feedback, which, combined with digital workspace, can prevent loss of time and effort by avoiding potential mistakes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In comparison, it\u2019s much more difficult to implement changes on the go in live-action videos &#8211; it\u2019s easier to reshoot them from scratch, but that would increase spending. Secondly, animation project managers can review the script and personal preferences of the future CG video and point out unnecessary elements that would increase the price without a huge impact overall. And as a cherry on top, both of the facts mentioned above would not only prevent increase of marketing budget, but do it in a way that doesn\u2019t impact the desired quality of the videos.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  avia-builder-el-23  el_after_av_textblock  el_before_av_video  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  ><small><\/small>#7. Make 3D Animations An Integral Part Of Marketing Campaigns<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  class='avia-video avia-video-16-9 avia-video-html5  ' style='background-image:url(\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2019\/07\/video-marketing-for-architects-7-steps-view7.png\");'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/cgiflythrough.com\/video\/Hotel_Resort.mp4' ><video class='avia_video' poster=\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2019\/07\/video-marketing-for-architects-7-steps-view7.png\"   preload=\"auto\"  controls id='player_2363_1257877770_1060747153'><source src=\"https:\/\/cgiflythrough.com\/video\/Hotel_Resort.mp4\" type=\"video\/mp4\" \/><\/video><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:16px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Despite all the steps to make the most out of CGI for marketing campaigns, real videos should not be discarded entirely, yet. They still can sell real estate that is already built with the same efficiency as 3D animation. The feeling of authenticity and relatability live-action creates is still unmatched even by the best CGI. However, modern trends push for increased use of 3D videos for marketing, and every year more and more architects adopt 3D at least as their main source of promotional materials. It\u2019s very likely that in the near future competition would be between architects that use only 3D visuals, pitching projects to investors and potential customers as soon as the blueprints are done. Therefore, the reasonable thing to do is to adopt CG videos for advertising now, or risk becoming \u201cmammoths\u201d of marketing.<\/span><\/p>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:16px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Video marketing for architects has lots of advantages, not limited by these 7, but even this much should suffice in outclassing your rivals and establishing yourself in the architectural market. Although <\/span><strong><a href=\"https:\/\/cgiflythrough.com\/get-a-quote\" target=\"_blank\" rel=\"noopener\">architectural animation cost<\/a><\/strong><span style=\"font-weight: 400;\"> is higher than static CGI, it will return the costs within a short time, especially if you use videos sparingly. So, what\u2019s holding you back? Sell your projects with gorgeous 3D architectural videos using our CGI animation services!<\/span><\/p>\n<\/div><\/section><br \/>\n<div  style='height:30px' class='hr hr-invisible   avia-builder-el-27  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-28  el_after_av_hr  el_before_av_textblock ' ><a href='https:\/\/cgiflythrough.com\/get-a-quote\/' class='avia-button avia-button-fullwidth   avia-icon_select-yes-left-icon avia-color-black ' target=\"_blank\" style='color:#ffffff; ' rel=\"noopener\"><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue885' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >GET YOUR PROJECT ESTIMATED<\/span><div class='av-button-description av-button-description-below'><p>To impress your clients with a show-stopping 3D animation<\/p>\n<\/div><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color' ><\/span><\/a><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:16px; '  itemprop=\"text\" ><style>\r\n    .container-author {\r\n        display: flex;\r\n        max-width: 800px;\r\n        margin: 0 0;\r\n    }\r\n    .column {\r\n        padding: 20px;\r\n    }\r\n    .container-hr {\r\n        border-top: 2px solid #e1e1e1;\r\n        opacity: 0.3;\r\n        margin-left: 20px;\r\n        margin-right: 20px;\r\n    }\r\n    .column1 {\r\n        flex: 3;\r\n    }\r\n    .column2 {\r\n        flex: 9;\r\n    }\r\n    .column img {\r\n        width: 100%;\r\n        height: auto;\r\n    }\r\n    .column p {\r\n        margin-top: 0;\r\n        margin-bottom: 12px;\r\n        line-height: 1.7em;\r\n    }\r\n    .post-author-image {\r\n        border-radius: 999px;\r\n    }\r\n<\/style>\r\n<div class=\"container-hr\">\r\n    \r\n<\/div>\r\n<div class=\"container-author\">\r\n    <div class=\"column column1\">\r\n        <div>\r\n            <img decoding=\"async\" class=\"post-author-image mb-3 mb-md-0\" src=\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2024\/02\/archicgi-content-writer-catherine-paul.jpg\" alt=\"\" \/>\r\n        <\/div>\r\n    <\/div>\r\n    <div class=\"column column2\">\r\n        <div>\r\n            <p>\r\n                <a style=\"text-decoration: none;\" href=\"https:\/\/www.linkedin.com\/in\/kateryna-pavlova-b5924013a\/\" target=\"_blank\" rel=\"noopener\">\r\n                    <span style=\"font-size: 24px;\">Catherine Paul<\/span>\r\n                <\/a><br \/>\r\n                <span style=\"font-size: 12px;\"><em><span style=\"color: #808080;\">Content Writer, Editor<\/span><\/em><\/span>\r\n            <\/p>\r\n            <p>\r\n                <span style=\"font-weight: 400; font-size: 14px;\">Catherine is a content writer and editor. In her articles, she explains how CGI is transforming the world of architecture and design. Outside of office, she enjoys yoga, travelling, and watching horrors.<\/span>\r\n            <\/p>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\r\n\n<\/div><\/section><br \/>\n<div  style='height:30px' class='hr hr-invisible   avia-builder-el-30  el_after_av_textblock  el_before_av_comments_list '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  class='av-buildercomment  av-blog-meta-author-disabled av-blog-meta-category-disabled av-blog-meta-html-info-disabled  '><div class=\"av-buildercomment-unapproved\"><span>The last comment and 50 other comment(s) need to be approved.<\/span><\/div><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Video marketing for architects with live action is great for attracting investors and customers, but has certain limitations. How can CGI help alleviate that?<\/p>\n","protected":false},"author":6,"featured_media":2366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[6],"class_list":["post-2363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-post","tag-video-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video Marketing For Architects: 7 Steps To Success<\/title>\n<meta name=\"description\" content=\"Videos are great for ads, but how to use them effectively? 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