{"id":2460,"date":"2019-09-11T15:00:43","date_gmt":"2019-09-11T15:00:43","guid":{"rendered":"https:\/\/cgiflythrough.com\/blog\/?p=2460"},"modified":"2024-02-20T14:50:37","modified_gmt":"2024-02-20T14:50:37","slug":"3d-architecture-video-4-things-changed","status":"publish","type":"post","link":"https:\/\/cgiflythrough.com\/blog\/3d-architecture-video-4-things-changed\/","title":{"rendered":"3D ARCHITECTURE VIDEO: HOW IT HAS CHANGED THE PROPERTY MARKETING AND CONSTRUCTION"},"content":{"rendered":"<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-0  avia-builder-el-no-sibling  \" style='border-radius:0px; '><p><div  class='avia-image-container  av-styling-    avia-builder-el-1  el_before_av_hr  avia-builder-el-first  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2019\/09\/3d-architecture-video-4-things-changed-mansion-2.jpg' alt='3D Animation of a Summer Residence' title='3D Architecture Video: How It Changed The Industry Mansion' height=\"674\" width=\"1200\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<div  style='height:20px' class='hr hr-invisible   avia-builder-el-2  el_after_av_image  el_before_av_textblock '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:16px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">3D architecture video has become a revolutionary tool for specialists associated with construction and selling buildings. From <\/span><strong><a href=\"https:\/\/cgiflythrough.com\/blog\/luxury-real-estate-marketing-secrets-to-success\/\" target=\"_blank\" rel=\"noopener\">luxury real estate marketing<\/a><\/strong><span style=\"font-weight: 400;\"> to residential and commercial projects development, 3D animation has become a staple of quality and efficiency. \u201cBut is it truly that groundbreaking?\u201d, some wonder. After all, static CGI has many uses for property marketing, while animation takes longer to make and is more expensive. To answer that question, let\u2019s explore how 3D architecture videos have changed the industry.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  avia-builder-el-4  el_after_av_textblock  el_before_av_video  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  ><small><\/small>#1. Marketing<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  class='avia-video avia-video-16-9 avia-video-html5  ' style='background-image:url(\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2019\/09\/3d-architecture-video-4-things-changed-view01.jpg\");'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/cgiflythrough.com\/video\/Hotel_Resort.mp4' ><video class='avia_video' poster=\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2019\/09\/3d-architecture-video-4-things-changed-view01.jpg\"   preload=\"auto\"  controls id='player_2460_1481039556_1351647940'><source src=\"https:\/\/cgiflythrough.com\/video\/Hotel_Resort.mp4\" type=\"video\/mp4\" \/><\/video><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:16px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">When it comes to marketing architecture projects today, they need to be sold before they are constructed. An impossible task without 3D visualization! But while static CGI accomplishes showcasing buildings that exist as blueprints and sketches, nothing beats a 3D architecture video in terms of presentation. Sure, static shots look presentable for both investors and potential clients, but going on a virtual tour through the future building is much more impressive. Not to mention that 3D animation attracts more attention, which a very useful feature for social media and site ads. And don\u2019t forget &#8211; construction hasn\u2019t started yet. It would be fair to say that 3D architecture videos not just adhere to modern marketing standards, they set them!<\/span><\/p>\n<\/div><\/section><br \/>\n<div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  avia-builder-el-7  el_after_av_textblock  el_before_av_video  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  ><small><\/small>#2. Construction<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  class='avia-video avia-video-16-9 avia-video-html5  ' style='background-image:url(\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2019\/09\/3d-architecture-video-4-things-changed-view02.jpg\");'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/cgiflythrough.com\/video\/House_On_A_Precipice.mp4' ><video class='avia_video' poster=\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2019\/09\/3d-architecture-video-4-things-changed-view02.jpg\"   preload=\"auto\"  controls id='player_2460_1095192678_425680318'><source src=\"https:\/\/cgiflythrough.com\/video\/House_On_A_Precipice.mp4\" type=\"video\/mp4\" \/><\/video><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:16px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">As for construction itself, a 3D architecture video can\u2019t build stuff, obviously, but it can help with workflow. Wait, one might ask, isn\u2019t regular 3D visualization used for that? That is true. However, 3D animation paints a more vivid picture of a project. A 3D architecture video can dynamically showcase construction stages, which is a great way to provide progress reports for clients and good briefing material for specialists on site. Two important tasks accomplished with one tool, a neat improvement for any respective business. And, obviously, resulting media can be used in <\/span><strong><a href=\"https:\/\/cgiflythrough.com\/blog\/video-marketing-for-architects-7-steps\/\" target=\"_blank\" rel=\"noopener\">video marketing for architects<\/a><\/strong><span style=\"font-weight: 400;\"> and construction companies: portfolios, presentations and ads.<\/span><\/p>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:16px; '  itemprop=\"text\" ><div id=\"av-layout-grid-1\" class=\"av-layout-grid-container entry-content-wrapper main_color av-flex-cells    avia-builder-el-23  el_after_av_one_full  avia-builder-el-last  submenu-not-first container_wrap sidebar_right\">\r\n    <div class=\"flex_cell no_margin av_one_half  avia-builder-el-24  el_before_av_cell_one_half  avia-builder-el-first    \" style=\"background: #000000; vertical-align: middle; padding: 30px; background-color: #2c2c2c;\">\r\n    <div class=\"flex_cell_inner\">\r\n    <section class=\"av_textblock_section \">\r\n    <div class=\"avia_textblock  av_inherit_color \" style=\"font-size: 15px; color: #ffffff;\">\r\n    <p><span style=\"font-weight: 400; font-size: 16px;\"><\/span><\/p><h5 class=\"av-special-heading-tag \" itemprop=\"headline\" style=\"\r\n        margin-bottom: 10px; font-size: 17px; margin-top: 0px;\"><small><\/small>Want to know the cost of your CGI project?<\/h5>Contact us to learn the exact price of your 3D animation!\r\n    <p><\/p>\r\n    <\/div>\r\n    <\/section>\r\n    <div class=\"avia-button-wrap avia-button-center  avia-builder-el-26  el_after_av_textblock  avia-builder-el-last  \"><a class=\"avia-button avia-button-fullwidth   avia-icon_select-yes-left-icon avia-color-custom custom-class\" style=\"color: #444444;background-color: #ffffff;margin-top: 10px;\" href=\"https:\/\/cgiflythrough.com\/get-a-quote\/\" target=\"_blank\" rel=\"noopener\"><span class=\"avia_iconbox_title\" style=\"font-size: 16px;\">GET YOUR PROJECT ESTIMATED<\/span><\/a><\/div>\r\n    <\/div>\r\n    <\/div>\r\n    <div class=\"flex_cell no_margin av_one_half  avia-builder-el-27  el_after_av_cell_one_half  avia-builder-el-last\" style=\"background: #000000; vertical-align: middle; padding: 30px; background-color: #2c2c2c;\"><video autoplay=\"autoplay\" loop=\"loop\" muted=\"muted\" width=\"100%\" height=\"150\">\r\n    <source src=\"https:\/\/cgiflythrough.com\/video\/Hotel_Resort_360_2020.mp4\" type=\"video\/mp4\">\r\n    Your browser does not support the video tag.<\/video><\/div>\r\n    <div class=\"flex_cell_inner\">&nbsp;<\/div>\r\n<\/div>\r\n\n<\/div><\/section><br \/>\n<div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  avia-builder-el-11  el_after_av_textblock  el_before_av_video  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  ><small><\/small>#3. Pitching Projects<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  class='avia-video avia-video-16-9 avia-video-html5  ' style='background-image:url(\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2019\/09\/3d-architecture-video-4-things-changed-view2.jpg\");'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/cgiflythrough.com\/video\/Mountain_Residence.mp4' ><video class='avia_video' poster=\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2019\/09\/3d-architecture-video-4-things-changed-view2.jpg\"   preload=\"auto\"  controls id='player_2460_775608522_429155436'><source src=\"https:\/\/cgiflythrough.com\/video\/Mountain_Residence.mp4\" type=\"video\/mp4\" \/><\/video><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:16px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">But wait, construction can\u2019t start just yet. Building materials and builders don\u2019t appear out of thin air, so gaining investors is a primary goal of every residential or commercial project. Usually it\u2019s done via presentations, and 3D architecture videos provide a number of advantages for pitching projects. First, animation makes raw data such as blueprints and information about materials less boring to process, making presentations both informative and entertaining. Second, videos may include cinematographe techniques such as dramatic POVs, contextual elements such as people interacting with the building, impressive special effects and lighting to give a lasting impression on the viewer. Finally, 3D architecture videos excel at proving viability of investments, regardless of difficulty, type and role of the future building.\u00a0<\/span><\/p>\n<\/div><\/section><br \/>\n<div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  avia-builder-el-14  el_after_av_textblock  el_before_av_video  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  ><small><\/small>#4. Selling Completed Projects<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  class='avia-video avia-video-16-9 avia-video-html5  ' style='background-image:url(\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2019\/09\/3d-architecture-video-4-things-changed-view04.jpg\");'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/cgiflythrough.com\/video\/Private_Residence.mp4' ><video class='avia_video' poster=\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2019\/09\/3d-architecture-video-4-things-changed-view04.jpg\"   preload=\"auto\"  controls id='player_2460_1684205714_1459913480'><source src=\"https:\/\/cgiflythrough.com\/video\/Private_Residence.mp4\" type=\"video\/mp4\" \/><\/video><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:16px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">All that was mentioned previously related mostly to selling properties that aren\u2019t built, but 3D architecture videos can help realtors as well. When it\u2019s a matter of what does the job better, live-action and CGI are evenly matched. However, there are cases in which animation is the only viable option. First is a scenario in which a building is situated in a remote location, making the video shooting simply too expensive. Photoreal 3D architecture video does not require traveling anywhere and will look just as awesome.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The second case is more common. Some properties for sale just aren\u2019t furnished or their current interior design looks unappealing. CG architectural videos can show them virtually staged, with furniture, decor and contextual elements like people and cars. A real eye-candy &#8211; and a dream, begging to come true!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And to top it off, CGI offers more optimal workflow and pricing. Sure, 3D animation varies in quality, but top-tier projects are on average cheaper than live-action, and can be made within a few weeks, depending on length and complexity. And project managers can always help out with revising the script, reducing production time and costs without sacrificing quality.<\/span><\/p>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:16px; '  itemprop=\"text\" ><p><span style=\"font-weight: 400;\">And this is how 3D architecture videos have changed the way architecture-related businesses are run, both the construction and marketing aspects. Keeping that in mind, static CGI is also fit for those goals, is cheaper and faster to make, making it overall a more versatile option for architects and realtors. But if you want to make your commercial or residential properties more marketable for investors and customers, you will need high-quality 3D animation for that. Contact our <\/span><strong><a href=\"https:\/\/cgiflythrough.com\/\" target=\"_blank\" rel=\"noopener\">3D animation company<\/a><\/strong><span style=\"font-weight: 400;\"> for high-impact visual materials! We will make sure they take your clients\u2019 breath away.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  style='height:30px' class='hr hr-invisible   avia-builder-el-18  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-19  el_after_av_hr  el_before_av_textblock ' ><a href='https:\/\/cgiflythrough.com\/get-a-quote\/' class='avia-button avia-button-fullwidth   avia-icon_select-yes-left-icon avia-color-black ' target=\"_blank\" style='color:#ffffff; ' rel=\"noopener\"><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue885' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >GET YOUR PROJECT ESTIMATED<\/span><div class='av-button-description av-button-description-below'><p>To impress your clients with a show-stopping 3D animation<\/p>\n<\/div><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color' ><\/span><\/a><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '  style='font-size:16px; '  itemprop=\"text\" ><style>\r\n    .container-author {\r\n        display: flex;\r\n        max-width: 800px;\r\n        margin: 0 0;\r\n    }\r\n    .column {\r\n        padding: 20px;\r\n    }\r\n    .container-hr {\r\n        border-top: 2px solid #e1e1e1;\r\n        opacity: 0.3;\r\n        margin-left: 20px;\r\n        margin-right: 20px;\r\n    }\r\n    .column1 {\r\n        flex: 3;\r\n    }\r\n    .column2 {\r\n        flex: 9;\r\n    }\r\n    .column img {\r\n        width: 100%;\r\n        height: auto;\r\n    }\r\n    .column p {\r\n        margin-top: 0;\r\n        margin-bottom: 12px;\r\n        line-height: 1.7em;\r\n    }\r\n    .post-author-image {\r\n        border-radius: 999px;\r\n    }\r\n<\/style>\r\n<div class=\"container-hr\">\r\n    \r\n<\/div>\r\n<div class=\"container-author\">\r\n    <div class=\"column column1\">\r\n        <div>\r\n            <img decoding=\"async\" class=\"post-author-image mb-3 mb-md-0\" src=\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2024\/02\/archicgi-content-writer-catherine-paul.jpg\" alt=\"\" \/>\r\n        <\/div>\r\n    <\/div>\r\n    <div class=\"column column2\">\r\n        <div>\r\n            <p>\r\n                <a style=\"text-decoration: none;\" href=\"https:\/\/www.linkedin.com\/in\/kateryna-pavlova-b5924013a\/\" target=\"_blank\" rel=\"noopener\">\r\n                    <span style=\"font-size: 24px;\">Catherine Paul<\/span>\r\n                <\/a><br \/>\r\n                <span style=\"font-size: 12px;\"><em><span style=\"color: #808080;\">Content Writer, Editor<\/span><\/em><\/span>\r\n            <\/p>\r\n            <p>\r\n                <span style=\"font-weight: 400; font-size: 14px;\">Catherine is a content writer and editor. In her articles, she explains how CGI is transforming the world of architecture and design. Outside of office, she enjoys yoga, travelling, and watching horrors.<\/span>\r\n            <\/p>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\r\n\n<\/div><\/section><br \/>\n<div  style='height:30px' class='hr hr-invisible   avia-builder-el-21  el_after_av_textblock  el_before_av_comments_list '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  class='av-buildercomment  av-blog-meta-author-disabled av-blog-meta-category-disabled av-blog-meta-html-info-disabled  '><div class=\"av-buildercomment-unapproved\"><span>The last comment and 4 other comment(s) need to be approved.<\/span><\/div><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>3D architecture videos have been around for quite a while, but how exactly they revolutionized the industry? It boils down to 4 things.<\/p>\n","protected":false},"author":6,"featured_media":2472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[5],"class_list":["post-2460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-post","tag-3d-animation-usage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3D Architecture Video: A Game Changer For The Industry<\/title>\n<meta name=\"description\" content=\"How can a 3D architecture video change the way architects and realtors approach creating and selling properties? 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