{"id":2509,"date":"2019-09-18T16:00:17","date_gmt":"2019-09-18T16:00:17","guid":{"rendered":"https:\/\/cgiflythrough.com\/blog\/?p=2509"},"modified":"2024-02-20T14:49:15","modified_gmt":"2024-02-20T14:49:15","slug":"architectural-design-animation-marketing","status":"publish","type":"post","link":"https:\/\/cgiflythrough.com\/blog\/architectural-design-animation-marketing\/","title":{"rendered":"ARCHITECTURAL DESIGN ANIMATION: 5 USES FOR INSPIRATIONAL MARKETING CAMPAIGN"},"content":{"rendered":"

3D Animation of a Gorgeous Residence<\/div><\/div><\/div>
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Architectural design animation is a tool that makes pre-selling just as effective as selling. It gives a Realtor the same possibilities to get high-quality marketing materials that will attract buyers\u2019 attention and help them see the full potential of a property.<\/p>\n

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Advertising buildings under construction used to be a challenge. Real estate ads are all about the imagery, and the only visuals available for unfinished architectural designs used to be drawings and sketches. Which couldn\u2019t compete with photography and video, obviously. This way, already built houses and apartments had an edge over even most amazing projects. And how does one promote a property project when there is such a competition? Online listings and social media are full of beautiful videos taking the buyers around the estates, showing their advantages. Sure, photoreal 3D renderings can show an unfinished project, but they don\u2019t have the same impact as videos. Meanwhile, prospects are missing on splendid offers. Is there a way to remedy the situation?<\/p>\n

There certainly is \u2014 with 3D architectural animation<\/a><\/strong>. Impactful as a professional movie, and much easier to get, it offers new possibilities for real estate marketing. Let\u2019s see how!<\/p>\n<\/div><\/section>
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#1. 3D Architectural Animation Takes a Website to New Heights<\/small><\/h2>
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People in search of a new house naturally visit lots of real estate websites. And if the Realtor\u2019s site looks like tens of other similar ones, the prospects will not pay it much attention, perhaps even skip it altogether. To make viewers stay on the site longer, one needs something to wow the prospects and make them pay attention. And 3D architectural animation does exactly that.<\/p>\n

First of all, videos have a lot of impact in terms of SEO promotion. According to Insivia, a website with video content is 53 times more likely to be shown on the top of Google search results. Also, as MarketingSherpa reports, video drives 300% more traffic to a webpage than any other type of content.<\/p>\n

Moreover, videos and the architectural design animations by extension increase the amount of time people spend on the website \u2014 which does a lot of good to its SEO ranking too. In fact, people tend to spend twice more time on the pages with videos than on pages with text and pictures.<\/p>\n<\/div><\/section>
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#2. 3D Animation Is an Asset for Social Media<\/small><\/h2>
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