{"id":3098,"date":"2020-02-21T17:00:00","date_gmt":"2020-02-21T17:00:00","guid":{"rendered":"https:\/\/cgiflythrough.com\/blog\/?p=3098"},"modified":"2024-02-20T14:20:43","modified_gmt":"2024-02-20T14:20:43","slug":"content-marketing-for-architects-6-videos","status":"publish","type":"post","link":"https:\/\/cgiflythrough.com\/blog\/content-marketing-for-architects-6-videos\/","title":{"rendered":"CONTENT MARKETING FOR ARCHITECTS: 6 TYPES OF VIDEOS THAT INCREASE THE FLOW OF LEADS"},"content":{"rendered":"

CG Video Showing a Cottage in Natural Scenery<\/div><\/div><\/div>
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Before content marketing for architects came into play, the architecture specialists forged new business relationships and found clients mostly through word of mouth referrals. But the times have changed. Now, many professionals in the industry discovered the benefits of a well-thought-out content marketing strategy. The latter allows for reaching out to a wider target audience and winning many new clients.\u00a0\u00a0<\/span><\/p>\n

Using <\/span>video marketing for architects<\/span><\/a> is a must to plan an effective strategy. This is because people prefer videos above all the other types of content. So, there is no surprise that video is the primary marketing tool for 81 % of businesses, according to Hubspot. Architects should definitely take advantage of this kind of content as well.<\/span><\/p>\n

However, not all architecture professionals already know how to promote themselves and their work successfully through video content. That is why we decided to prepare a guide on this aspect of marketing for architects. Read and learn about 6 types of videos that will help architecture professionals attract more leads and gain their trust!<\/span><\/p>\n<\/div><\/section>
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<\/small>#1. Client testimonials<\/h2>
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A Modern Laptop with Clients\u2019 Testimonials on a Screen<\/div><\/div><\/div>
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BigCommerce has found that\u00a0 92% of consumers make purchasing decisions by viewing testimonials. The same study determined that of all the consumers, 72%\u00a0 have more trust for businesses that feature positive reviews. So, there is no doubt that content marketing for architects requires using testimonials.<\/span><\/p>\n

Usually they come in a textual format. However, presenting a client\u2019s review in a short film can be much more powerful and memorable for the viewers. That is because videos provide information in a short, concise, and easily digestible form. Therefore, it makes sense for architects to film an interview with their satisfied clients. It can then be shared in online channels <\/span>\u2014 <\/span>across the professionals\u2019 social media platforms like Facebook, and Instagram as well as on the architect\u2019s website and blog.<\/span><\/p>\n<\/div><\/section>
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<\/small>#2. Demonstration of the design stage<\/h2>
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An Architecture Specialist Creating a Physical Model of a House<\/div><\/div><\/div>
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It\u2019s exciting to see how the idea of the future building is born and developed. So, it is a wise move to film some parts of the design stage and use these materials in content marketing for architects. The footage can show the authors of the project discussing the blueprints, working in CAD programs, drawing sketches of the future design, and so on. The viewers will love to watch the creative process of a designing house from the ground up.<\/span><\/p>\n

Showcasing footage of this stage highlights the specific intricacies of an architect\u2019s work. Not only can it display the professionals\u2019 knowledge and skills, but it can also bring in different perspectives of their personality. Potential clients can look at the architect\u2019s abilities to think on their feet and solve day-to-day working issues. This way, the prospects can start respecting the architect not only as a professional but also as a person<\/span>.<\/span> Which will help greatly in building trust with them.<\/span><\/p>\n<\/div><\/section>
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<\/small>Want to know the cost of your CGI project?<\/h5>Contact us to learn the exact price of your 3D animation!\r\n

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GET YOUR PROJECT ESTIMATED<\/span><\/a><\/div>\r\n <\/div>\r\n <\/div>\r\n
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<\/small>#3. Footage of the construction process<\/h2>
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Two Builders Discussing a Drawing on a Site<\/div><\/div><\/div>
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Video content marketing for architects does not necessarily imply showing only the final results of the projects. The process of construction is also worth attention. It is just fascinating to see how a whole new building is created from scratch.<\/span><\/p>\n

One of the most exciting ways to illustrate it is making a time-lapse film, where hours, months, or even years of work are condensed into just a few minutes. However, even though the result is worth it, creating real-life movies of such kind is too time-consuming. Filming a single time-lapse film of a building process may take several months or even more.\u00a0\u00a0<\/span><\/p>\n

A simpler and more cost-effective way to go about it is to opt for a CG animation. The entirety of the process can be recreated in a digital space by a 3D artist. What is more, it is possible to show the final results of construction even if the project is yet to be completed. Displaying the work from start to finish through catchy photoreal 3D animation is bound to draw people\u2019s attention and attract new prospects to the architecture company.<\/span><\/p>\n<\/div><\/section>
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<\/small>#4. Visuals showing the result of work<\/h2>
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