{"id":3712,"date":"2020-06-26T17:00:51","date_gmt":"2020-06-26T17:00:51","guid":{"rendered":"https:\/\/cgiflythrough.com\/blog\/?p=3712"},"modified":"2024-02-20T13:52:14","modified_gmt":"2024-02-20T13:52:14","slug":"animation-in-advertising-for-architects","status":"publish","type":"post","link":"https:\/\/cgiflythrough.com\/blog\/animation-in-advertising-for-architects\/","title":{"rendered":"ANIMATION IN ADVERTISING: HOW IT TAKES ARCHITECTURE BUSINESS TO A NEW LEVEL"},"content":{"rendered":"<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-0  avia-builder-el-no-sibling  \" style='border-radius:0px; '><p><div  class='avia-image-container  av-styling-    avia-builder-el-1  el_before_av_hr  avia-builder-el-first  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2020\/06\/animation-in-advertising-mansion.jpg' alt='3D Architectural Animation of a Rural Mansion' title='Animation in Advertising: Gorgeous Rural Mansion' height=\"562\" width=\"1000\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<div  style='height:20px' class='hr hr-invisible   avia-builder-el-2  el_after_av_image  el_before_av_textblock '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Using 3D animation in advertising campaigns is a must for architects who aspire to be sought after. Achieving the latter is not that easy because of the high competition in the architecture industry. Architectural companies need something outstanding to get the best projects and outrun competitors. They have to build a reputation of skilled professionals with a great experience. A surefire way to do that is running a well-thought-out advertising campaign. And creating one is impossible without quality videos.\u00a0<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">As <\/span><strong><a href=\"https:\/\/www.oberlo.com\/blog\/video-marketing-statistics\" target=\"_blank\" rel=\"noopener\">Oberlo.com<\/a><\/strong><span style=\"font-weight: 400;\"> informs, 54% of people would like to see this type of content from the business they support. Also, videos are the most preferable for followers of social media. So, using this content is beneficial for any business including design and construction companies. Videos can be successfully used in SMM, on a firm\u2019s website, and in many other channels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But why not go for live-action videos instead of digital ones? Because 3D animation in advertising for architects has a unique advantage. It can show the expected results of projects that are currently in progress. So, the experts won&#8217;t need to wait until the building is finished to showcase their masterpieces in photoreal quality. That is why the usage of 3D animations have already become one of the most powerful <\/span><strong><a href=\"https:\/\/cgiflythrough.com\/blog\/architecture-marketing-trends-2020\/\" target=\"_blank\" rel=\"noopener\">architecture marketing trends<\/a><\/strong><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how exactly 3D videos aid in advertising in the architecture industry? Join us to learn 5 ways CG animations help architects promote their services effectively!<\/span><\/p>\n<\/div><\/section><br \/>\n<div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  avia-builder-el-4  el_after_av_textblock  el_before_av_video  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  ><small><\/small>#1. \u0421GI animation showcases both the beauty of designs and the expertise of their author<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  class='avia-video avia-video-16-9 avia-video-html5  ' style='background-image:url(\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2020\/06\/animation-in-advertising-villa.png\");'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/cgiflythrough.com\/video\/Contemporary_Villa.mp4' ><video class='avia_video' poster=\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2020\/06\/animation-in-advertising-villa.png\"   preload=\"auto\"  controls id='player_3712_1662394357_1153906340'><source src=\"https:\/\/cgiflythrough.com\/video\/Contemporary_Villa.mp4\" type=\"video\/mp4\" \/><\/video><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Animation in advertising allows for showcasing both the splendor of the project itself as well as the unique skills of its creator. 3D videos show all striking architectural solutions of design in detail and motion. What\u2019s more, they demonstrate how the property will look in context. A 3D artist can show the building at different times of the day, seasons, and weather. Also, 3D footage may include contextual lifestyle elements and a soundtrack <\/span><span style=\"font-weight: 400;\">to better<\/span> <span style=\"font-weight: 400;\">convey the atmosphere of the place.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Photorealism, great level of detail, and masterful use of post-production techniques do wonders. They help 3D artists create animations highlighting the architectural company&#8217;s unique style. Which is a boon for brand recognition.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  avia-builder-el-7  el_after_av_textblock  el_before_av_video  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  ><small><\/small>#2. Architectural 3D animation can be used on specialized digital platforms<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  class='avia-video avia-video-16-9 avia-video-html5  ' style='background-image:url(\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2020\/06\/animation-in-advertising-house.png\");'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/cgiflythrough.com\/video\/Mountain_Residence.mp4' ><video class='avia_video' poster=\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2020\/06\/animation-in-advertising-house.png\"   preload=\"auto\"  controls id='player_3712_49118024_1396577215'><source src=\"https:\/\/cgiflythrough.com\/video\/Mountain_Residence.mp4\" type=\"video\/mp4\" \/><\/video><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Using 3D animation in advertising on online platforms that are popular in the architecture community is a wise move. These websites can be giants like Archdaily, Dezeen, Architectural Digest, New Atlas, etc. Any of them has a few million visitors per month. <\/span><span style=\"font-weight: 400;\">They publish reviews of the best designs with detailed illustrations and expert commentary.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Featuring projects in these sources opens wide horizons for architecture advertising. <\/span><span style=\"font-weight: 400;\">And illustrating them with 3D animations is a great choice. Such a publication displays the project in full splendor and outreaches the impressive amount of readers. This way, the architecture expert gets a good promotion, raises awareness about their company, and gains a high reputation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div id=\"av-layout-grid-1\" class=\"av-layout-grid-container entry-content-wrapper main_color av-flex-cells    avia-builder-el-23  el_after_av_one_full  avia-builder-el-last  submenu-not-first container_wrap sidebar_right\">\r\n    <div class=\"flex_cell no_margin av_one_half  avia-builder-el-24  el_before_av_cell_one_half  avia-builder-el-first    \" style=\"background: #000000; vertical-align: middle; padding: 30px; background-color: #2c2c2c;\">\r\n    <div class=\"flex_cell_inner\">\r\n    <section class=\"av_textblock_section \">\r\n    <div class=\"avia_textblock  av_inherit_color \" style=\"font-size: 15px; color: #ffffff;\">\r\n    <p><span style=\"font-weight: 400; font-size: 16px;\"><\/span><\/p><h5 class=\"av-special-heading-tag \" itemprop=\"headline\" style=\"\r\n        margin-bottom: 10px; font-size: 17px; margin-top: 0px;\"><small><\/small>Want to know the cost of your CGI project?<\/h5>Contact us to learn the exact price of your 3D animation!\r\n    <p><\/p>\r\n    <\/div>\r\n    <\/section>\r\n    <div class=\"avia-button-wrap avia-button-center  avia-builder-el-26  el_after_av_textblock  avia-builder-el-last  \"><a class=\"avia-button avia-button-fullwidth   avia-icon_select-yes-left-icon avia-color-custom custom-class\" style=\"color: #444444;background-color: #ffffff;margin-top: 10px;\" href=\"https:\/\/cgiflythrough.com\/get-a-quote\/\" target=\"_blank\" rel=\"noopener\"><span class=\"avia_iconbox_title\" style=\"font-size: 16px;\">GET YOUR PROJECT ESTIMATED<\/span><\/a><\/div>\r\n    <\/div>\r\n    <\/div>\r\n    <div class=\"flex_cell no_margin av_one_half  avia-builder-el-27  el_after_av_cell_one_half  avia-builder-el-last\" style=\"background: #000000; vertical-align: middle; padding: 30px; background-color: #2c2c2c;\"><video autoplay=\"autoplay\" loop=\"loop\" muted=\"muted\" width=\"100%\" height=\"150\">\r\n    <source src=\"https:\/\/cgiflythrough.com\/video\/Hotel_Resort_360_2020.mp4\" type=\"video\/mp4\">\r\n    Your browser does not support the video tag.<\/video><\/div>\r\n    <div class=\"flex_cell_inner\">&nbsp;<\/div>\r\n<\/div>\r\n<\/span><\/p>\n<\/div><\/section><br \/>\n<div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  avia-builder-el-10  el_after_av_textblock  el_before_av_video  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  ><small><\/small>#3. Animation helps architects promote their services through a video blog<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  class='avia-video avia-video-16-9 avia-video-html5  ' style='background-image:url(\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2020\/06\/animation-in-advertising-cottage.png\");'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/cgiflythrough.com\/video\/Private_Residence.mp4' ><video class='avia_video' poster=\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2020\/06\/animation-in-advertising-cottage.png\"   preload=\"auto\"  controls id='player_3712_1011751148_615931499'><source src=\"https:\/\/cgiflythrough.com\/video\/Private_Residence.mp4\" type=\"video\/mp4\" \/><\/video><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-weight: 400;\">With the skyrocketing popularity of video, it would be a mistake for an architect to not take advantage of running a YouTube blog. It can be used by an expert for sharing valuable information related to their professional activity. Which, of course, might include 3D videos of their projects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using 3D animation in advertising a firm&#8217;s services on YouTube is ultra-useful. The platform\u2019s algorithm will show the company\u2019s content in the \u2018recommended\u2019 section of users interested in architecture. It\u2019s a perfect advertising opportunity for an architecture company to engage with the audience. It will increase the number of followers and foster the architect\u2019s popularity. This may help build a whole community of people who are loyal to the company and share the knowledge about it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What&#8217;s more, when followers need architectural services, they\u2019ll naturally think of the firm they\u2019ve been following. And there will be no need to search the Internet for the company\u2019s web page. All the contacts and a link to the firm&#8217;s website will be easily found right below its YouTube posts.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  avia-builder-el-13  el_after_av_textblock  el_before_av_image  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  ><small><\/small>#4. CG animation helps establish new business contacts on industry events<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  class='avia-image-container  av-styling-    avia-builder-el-14  el_after_av_heading  el_before_av_textblock  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2020\/06\/animation-in-advertising-presentation.jpg' alt='Businessman Conducting an Architectural Presentation During an Event' title='Animation in Advertising: Industry Event Presentation' height=\"666\" width=\"1000\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Architects take part in conferences to integrate into the business community and gain new contacts. These are events such as AGC Annual Convention, AIA Conference on Architecture, ACSA International Conference, and so on. Such happenings are useful for exchanging experience and ideas with colleagues. Also, they help with establishing new connections for further business cooperation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Architectural studios should make use of 3D animation in advertising at industry events. It\u2019s a wise move to make a booth with a large screen showing spectacular 3D videos of the best projects of a firm. It will definitely draw the attention of the event&#8217;s visitors. Also, still photorealistic renders from a <strong><a href=\"https:\/\/cgiflythrough.com\/blog\/3d-animation-for-construction-approval\/\" target=\"_blank\" rel=\"noopener\">3D animation for construction<\/a><\/strong> can be used to create high-quality print advertising materials. These can include anything from brochures to large banners. This will help architects shine at conferences and forums, too.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  style='padding-bottom:10px; ' class='av-special-heading av-special-heading-h2  blockquote modern-quote  avia-builder-el-16  el_after_av_textblock  el_before_av_image  '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  ><small><\/small>#5. Architects can use CG animation materials in printed advertising<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' ><\/div><\/div><\/div><br \/>\n<div  class='avia-image-container  av-styling-    avia-builder-el-17  el_after_av_heading  el_before_av_textblock  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2020\/06\/animation-in-advertising-reading.jpg' alt='Person Reading Printed Advertising Materials' title='Animation in Advertising: Printed Advertising' height=\"666\" width=\"1000\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Many professional media like Dezeen, Dwell, Architects&#8217; Journal, Architectural Digest have printed versions. Which can become a great platform for architects to get promoted on. Such magazines can publish an extensive interview with the specialists and an overview of their projects. This is an opportunity to show the expertise of the architect and impress readers with outstanding visuals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how to use dynamic 3D animation in advertising in print media? The secret is to select the best views from 3D footage for a publication. An architectural animation consists of tens of high-res still renders. So, an architect needs to choose the most spectacular ones and use them for an article. This is a way to utilize 3D footage as a source of valuable advertising materials for media that is incompatible with the video format.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using 3D animation in advertising opens wide horizons for architecture businesses. CG footage allows to show the designs and skills of their creator in full glory and motion. An animated video can be successfully used for advertising on all digital platforms. These include social media and professional sources. Also, 3D animation can help a firm get popular on YouTube and comes in handy at industry events. It even provides stunning visuals for advertising in print media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want your architecture company to achieve a new level of success? Contact us for<\/span><strong><a href=\"https:\/\/cgiflythrough.com\/\" target=\"_blank\" rel=\"noopener\"> architectural animation services<\/a><\/strong><span style=\"font-weight: 400;\"> and get perfect CG videos of your projects for advertising!\u00a0\u00a0<\/span><\/p>\n<\/div><\/section><br \/>\n<div  style='height:30px' class='hr hr-invisible   avia-builder-el-19  el_after_av_textblock  el_before_av_button_big  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-20  el_after_av_hr  el_before_av_textblock ' ><a href='https:\/\/cgiflythrough.com\/get-a-quote\/' class='avia-button avia-button-fullwidth   avia-icon_select-yes-left-icon avia-color-black ' target=\"_blank\" style='color:#ffffff; ' rel=\"noopener\"><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue885' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >GET YOUR PROJECT ESTIMATED<\/span><div class='av-button-description av-button-description-below'><p>To impress your clients with a show-stopping 3D animation<\/p>\n<\/div><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color' ><\/span><\/a><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><style>\r\n    .container-author {\r\n        display: flex;\r\n        max-width: 800px;\r\n        margin: 0 0;\r\n    }\r\n    .column {\r\n        padding: 20px;\r\n    }\r\n    .container-hr {\r\n        border-top: 2px solid #e1e1e1;\r\n        opacity: 0.3;\r\n        margin-left: 20px;\r\n        margin-right: 20px;\r\n    }\r\n    .column1 {\r\n        flex: 3;\r\n    }\r\n    .column2 {\r\n        flex: 9;\r\n    }\r\n    .column img {\r\n        width: 100%;\r\n        height: auto;\r\n    }\r\n    .column p {\r\n        margin-top: 0;\r\n        margin-bottom: 12px;\r\n        line-height: 1.7em;\r\n    }\r\n    .post-author-image {\r\n        border-radius: 999px;\r\n    }\r\n<\/style>\r\n<div class=\"container-hr\">\r\n    \r\n<\/div>\r\n<div class=\"container-author\">\r\n    <div class=\"column column1\">\r\n        <div>\r\n            <img decoding=\"async\" class=\"post-author-image mb-3 mb-md-0\" src=\"https:\/\/cgiflythrough.com\/blog\/wp-content\/uploads\/2024\/02\/archicgi-content-writer-catherine-paul.jpg\" alt=\"\" \/>\r\n        <\/div>\r\n    <\/div>\r\n    <div class=\"column column2\">\r\n        <div>\r\n            <p>\r\n                <a style=\"text-decoration: none;\" href=\"https:\/\/www.linkedin.com\/in\/kateryna-pavlova-b5924013a\/\" target=\"_blank\" rel=\"noopener\">\r\n                    <span style=\"font-size: 24px;\">Catherine Paul<\/span>\r\n                <\/a><br \/>\r\n                <span style=\"font-size: 12px;\"><em><span style=\"color: #808080;\">Content Writer, Editor<\/span><\/em><\/span>\r\n            <\/p>\r\n            <p>\r\n                <span style=\"font-weight: 400; font-size: 14px;\">Catherine is a content writer and editor. In her articles, she explains how CGI is transforming the world of architecture and design. Outside of office, she enjoys yoga, travelling, and watching horrors.<\/span>\r\n            <\/p>\r\n        <\/div>\r\n    <\/div>\r\n<\/div>\r\n\n<\/div><\/section><br \/>\n<div  style='height:30px' class='hr hr-invisible   avia-builder-el-22  el_after_av_textblock  el_before_av_comments_list '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  class='av-buildercomment  av-blog-meta-author-disabled av-blog-meta-category-disabled av-blog-meta-html-info-disabled  '><div class=\"av-buildercomment-unapproved\"><span>The last comment needs to be approved.<\/span><\/div><\/div><br \/>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Experts in all industries use video to build effective advertising campaigns, and architecture is no exception. But getting video content is troublesome for architects since usually many of their great projects are not finished yet. 3D animations eliminate this problem, allowing architects to show the future results of projects in photoreal quality. These 3D assets can be used in many ways, enhancing architects` promotional campaigns. Join us to learn how 3D animation in advertising for architects can take their business to new heights!<\/p>\n","protected":false},"author":6,"featured_media":3728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[5,4],"class_list":["post-3712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-post","tag-3d-animation-usage","tag-architectural-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Animation in Advertising: Why Architects Should Use It<\/title>\n<meta name=\"description\" content=\"Want your architecture company to reach new business heights? Learn how 3D animation in advertising can help you achieve it!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cgiflythrough.com\/blog\/animation-in-advertising-for-architects\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Animation in Advertising: Why Architects Should Use It\" \/>\n<meta property=\"og:description\" content=\"Want your architecture company to reach new business heights? 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