Architects and Clients Watching 3D Animation

Architectural animation for presentation transformed the art of introducing and selling projects to clients. It gave Architects the power to literally conjure non-existent castles before the audience’s eyes. Surrounded with landscapes, filled with light and sounds – interactive visuals make powerful materials. This way, CGI enabled professionals to show prospects their dreams, in photoreal quality and movement.

Architects used to have no choice but to go to presentations armed with drawings, lots of sketches, reference pictures and perhaps even miniature physical models, which take lots and lots of time. Even though, it was tough to explain how all these fragments combine because clients find it hard to just imagine everything based on words and fragments. As a result, a lot depended on the Architect’s persuasion skills, and many great projects and solutions were shelved. Meanwhile, architectural animation allows speaking without words and sell without selling. How so? Find out 5 powerful ways 3D animation improves the project presentation.

#1. It Provides Life-like Project Experience

Is there a difference between perceiving something in real life and examining a mere concept? Actually, there’s an abyss between these experiences. In reality, we hear sounds, see shapes and colors, and, most importantly, as we move, we see everything in motion. The world we perceive is never static.

Which means that drawings, concepts, and even miniature models don’t allow the audience to imagine living there. Meanwhile, architectural animation for presentation recreates the immersive life-like experience in full splendor. What the Architect had in his mind comes to life with a click on the screen – and the audience forgets all about the present moment. Instead, the viewer is taken to a gorgeous villa on the seashore. Gliding above the sparkling water, the camera approaches a beautiful coast. It flies above the land, offering the view of an amazing green landscape. As it moves above palm trees, the viewer sees a show-stopping villa with a swimming pool. Next, the audience is taken to a terrace with an ocean view, a lounge area by the pool and a superb tennis court. The golden daylight transforms into a dramatic sunset, and when it gets dark, illumination lights up the yard. Now that is some experience!

This way, the architect doesn’t have to rely on the audience imagination and can showcase the design ideas in photoreal quality. After all, it’s all about the experience.

#2. Architectural Animation Conveys the Technical Info

In addition to highlighting the beauty of design, 3D animation is perfect for showcasing technical details, like size and orientation, layout, placement, zoning, etc. Also, it educates potential clients on the purpose of each design element and answers the questions why it’s here and how they will benefit from it.

Thus, the animation can show how exactly a contemporary fireplace built into the wall will work and why it’s the best solution for that sleek-lined living room interior. Or how the fountain will adorn the backyard – with jets of crystal clear water happily sparkling in the sunlight.

In addition, architectural animation for presentation can showcase the project in day and nightlight, as well as show the transition between these states. This way, it will be easy to demonstrate the functions that rely on the time of day. For instance, how outdoor and indoor lighting illuminating the area.

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#3. CG Video Shows Detailing in Ultra High Quality

Before investing time and money into the property, the customers will want to examine every little detail of their future dwelling. To seal the deal, the Architect needs to give all the necessary information – in an easy to digest form, without talking shop and keeping the experience smooth and pleasant. And that’s where architectural animation for presentation is unparalleled.

3D artists create cg videos in 4K Ultra HD quality that allow picturing every element with unimaginable photorealism. On close-up shots, one can see how even the tiniest interior elements look and what thoughtful decorations the designer has chosen. On general shots, the audience appreciates how decor elements work together to create a certain style and set the atmosphere.

What differentiates architectural animation from static 3D renderings is that videos allow smooth transitions from one point of view to the other, from close-ups to long shots, from interior to exterior, without gaps in time. And this gives a much more realistic perception of design and an understanding of how exactly all the elements work together. This way, a single architectural video can answer dozens of questions at the presentation, without Architect having to say a single word.

#4. 3D Animation Tells a Story

Architectural animation improves presentations in one more crucial way. For unlike other types of visual materials, it leaves no chance to boredom or fatigue but grips attention and keeps prospects glued to the screen. Pictures and words don’t even come close to the storytelling power of a video – the truth that Hollywood movies keep proving.

For architectural animation for presentation is not only a spectacular video and special effects. First and foremost, it’s a visual story with its plot. In this regard, videos are much like those best-selling books that engross readers: they intrigue, surprise, delight, inspire and promise. They go above merely showing property and its premises but tell its unique story and give the viewers a feel of what it will be like to live there.

#5. The Video Works After the Presentation Too

Oftentimes, clients need to think before committing and let the information sink in. Is there anything the Architect can do to make them see the benefits of his design after the presentation? Not usually. With architectural animation for presentation, however, one can make sure that while mulling the decision over, prospects rely not on their memory, but on a high-quality video. This way, as they replay the 3D animation time and time again, the prospects will imagine their future dwelling or office with more clarity, and finally, give the Architect a call.

These were some of the ways 3D animation can help Architects and Designers to sell their amazing projects at presentations. For when introducing a design, time is money – and architectural animation guarantees that every second is used well. Moreover, it’s way easier to appreciate the concept when one can see it in photoreal quality, in general as well as in detail. And finally, the video makes sure that the project will be remembered. So even if the prospects will take some time to think, they will always remember the Architect who went the extra mile to give a clear and entertaining presentation – which they can watch at home, by the way.

Want to conduct a brilliant presentation and impress clients? Contact our architectural animation company and get a powerful asset for winning over the audience!

Irma Prus
Content Writer, Copywriter

Irma writes articles and white papers about CGI services. Outside of work, her passions include watching Alfred Hitchcock movies, eating mint chocolate and reading CGI news.

2 replies
  1. Adam Golightly
    Adam Golightly says:

    It was interesting to learn about how videos can tell a unique story on a property to help people understand what it would be like to live there. I can understand how a business could really benefit from getting some better architecture for their building to look nicer.


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