Is there a difference between perceiving something in real life and examining a mere concept? Actually, there’s an abyss between these experiences. In reality, we hear sounds, see shapes and colors, and, most importantly, as we move, we see everything in motion. The world we perceive is never static.
Which means that drawings, concepts, and even miniature models don’t allow the audience to imagine living there. Meanwhile, architectural animation for presentation recreates the immersive life-like experience in full splendor. What the Architect had in his mind comes to life with a click on the screen – and the audience forgets all about the present moment. Instead, the viewer is taken to a gorgeous villa on the seashore. Gliding above the sparkling water, the camera approaches a beautiful coast. It flies above the land, offering the view of an amazing green landscape. As it moves above palm trees, the viewer sees a show-stopping villa with a swimming pool. Next, the audience is taken to a terrace with an ocean view, a lounge area by the pool and a superb tennis court. The golden daylight transforms into a dramatic sunset, and when it gets dark, illumination lights up the yard. Now that is some experience!
This way, the architect doesn’t have to rely on the audience imagination and can showcase the design ideas in photoreal quality. After all, it’s all about the experience.