Architecture presentation is where the magic of the project happens. If an Architect plays his cards right, it’s when his client clicks with the design and wants to see the results as soon as possible. The ideal outcome is when the only questions left at the end of the speech are “How much?” and “When do we start?”
But things don’t always go smoothly. Sometimes, they go likes this: during the presentation, the client sits with a blank face. He does not have a single question in the end and calls back a few days later to inform that he would like to explore other options and see what other firms have to offer. So much time wasted! The project was excellent, clients – initially forthcoming and nice, yet something happened during the meeting. As the Architect looks through the notes, he realizes that the trouble was in the way he had presented his brainchild.
Presentation is 50% of success. It requires thorough preparation, creativity, excellent visual material – like architecture animation videos, communication skills and a little bit of acting. However, most of these things are long to work on. Are there points for making the next presentation a success? There sure are a few simple rules to start applying right now. Let’s find them out!