The light largely determines the impression that a 3D architecture animation makes on the viewers. In fact, it can make or break the whole effect of a presentation. So, when evaluating the quality of CGI animations for architecture in a 3D company’s portfolio, light is the first thing to look at.
If the light is well set, the viewers can see every detail of the architectural design clearly. Experienced 3D Animation Artists tend to choose the angle of 45 degrees in relation to the house. This way, the light brightens up every element of the building and shows its dimensions. So, the viewers will get a full understanding of what the real estate will look like.
When the light settings are off, the sun might shine right into the camera. As a result, the house will look flat and the viewers won’t see the details. Or vice versa: when the shades are too dark, some parts of the building will be hidden. This way, the viewers won’t be able to see the whole house in the CGI video — most uncomfortably.
If a studio’s portfolio contains 3D animations with an unflattering or faulty light, the Architect would better search for another 3D firm. But if it consists of CGI videos with soft natural light highlighting every detail and benefit of the house’s architecture, the 3D Animation Artists of the studio know their craft.