If there is one thing that is complicated, it is undoubtedly the promotion of architectural services. An architect’s business relies specifically on visuals, i.e. images and videos of their project. However, a lot of the time, their work either exists as concepts in sketches or drawings or is in the process of being constructed. Because many of them do not implement 3D architectural promotion services initially. As such, specialists end up having to depend on word-of-mouth referrals to obtain business interests and legitimate clients.
The entry of CGI has been a game changer. This is especially indicative of architecture marketing trends, which have been dominated by the usage of 3D visualization. This exceptional method has allowed architects to show the expected results of the unfinished projects they are currently working on. Additionally, it gives them a number of creative avenues to dazzle the audience with what they have to offer. Here are 5 of the 3D architectural marketing tactics used by industry professionals.
#1. Building a Strong Social Media Presence
Social media may have been new at the start of the previous decade, but there is no denying that it has become commonplace and even necessary for businesses to use. According to Oberlo, there are 3.5 billion social media users across the world! That is some serious power. This is why it is a necessary tactic in architectural promotion for professionals to not only ensure that they have a presence on various platforms, but it also needs to be regularly improved and maintained.
The most popular social media such as Facebook, LinkedIn, and Instagram, as well as niche platforms like Houzz, Behance, and Pinterest, can be used by architects for 3D architectural promotion. The experts can share visuals of the expected results of their ongoing projects shown in photorealistic quality.
Harnessing the power of storytelling and publishing posts that can establish the specialist’s brand are also hugely helpful. For instance, one can share a video of their presentation at a specialized conference, information about social initiatives of their company, an interview for an architectural media outlet, etc. This promotion tactic has been tested time and again with positive results.
#2. Honing a Professional Portfolio to Illustrate the Area of Expertise
A smart tactic for a professional to implement in architectural promotion is to make their niche clear to their target audience. When a potential client is looking for an architect, they will be looking for someone who has demonstrable experience in creating the type of project they have in mind. While a professional may have experience across multiple areas, their portfolio might be missing some of the projects that could demonstrate that expertise in the most efficient way. All because they would still be under construction.
However, CGI allows to create photorealistic visuals of the future results of projects and attract the target audience effortlessly. For instance, a prospect is looking for a professional to design a commercial skyscraper. Chances are, they’ll choose the one with the most impressive portfolio images of relevant projects, even if the latter are yet to be completed. Therefore, executing this 3D architectural presentation tactic ensures the attraction of specific leads with serious business interests. Which, in turn, increases the likelihood of closing business deals quicker.
#3. Getting Featured in Trade Publications
Now that the portfolio has been polished and improved, another highly effective tactic in 3D architectural presentation and promotion is to build a veritable reputation. This can be done by reaching out to journalists and editors working with trade publications like Architectural Digest, Arch20 and Dezeen. These publications are always on the lookout to feature architects with portfolios that stand out and wow audiences.
Of course, print is not the only medium in which trade magazines operate today. Each one of them has their own dedicated website and social media presence, which they use to target wider audiences with customized content. An architect’s interview and profile can be published as both an article and video, thereby bolstering their reputation and giving them a proper standing among the industry’s top experts. With CGI, architecture professionals can provide stunning photorealistic visuals of their projects to both online and printed media. The fact that some of those projects don’t exist in real life yet makes for very interesting peek-into-the-future content for target audiences.
#4. Exhibiting at Trade Shows
The tactic of exhibiting at trade shows has stood the test of time and continues to be effective in attracting leads as part of 3D architectural promotion. According to Excalibur Exhibits, an exhibitor’s prospective clients make up 67% of the event’s attendees. Participating in trade expos allows architects to meet with potential customers face to face as well, thereby strengthening the relationship significantly and increasing the chance of a deal being signed.
Professionals can use 3D architectural marketing tools like glossy brochures, poster stands, and even 3D screens to showcase their work. The images and videos for these can be procured from a CGI studio. 3D artists will take an architect’s sketches and drawings and use them as references to create photorealistic promotion visuals.
#5. Leveraging the Power of 3D Animation
The final tactic in 3D architectural promotion is quite an obvious and increasingly popular one. Its popularity is related to the power of video in marketing. According to Wordstream, 92% of users consuming this content will share it with others. The same source adds that 59% of executives would rather watch a video than read text. And did you know that social media posts with videos have 48% more views, according to Hubspot? With that kind of power, using photoreal CG animations as a part of 3D architectural promotion is a no-brainer.
3D videos can be used to design web advertisements for both the architect’s official website and their social media platforms. Furthermore, it opens up a plethora of opportunities for promoting architectural services at industry events and in professional publications.
3D architectural promotion tactics help experts establish a strong presence on social media, carve out a niche with a comprehensive portfolio, and build a reputation through coverage in trade publications. They also aid in participating in trade expos and taking advantage of video marketing.
Are you an architect looking for a 3D animation company to help promote your services? You’ve come to the right place. Fill out a design brief, send it to us, and get CG video materials of the highest quality!