3D INTERIOR ANIMATION: 5 REASONS IT EXPLAINS INTERIOR DESIGNS BETTER THAN STILL RENDERINGS

3D interior animation has become an irreplaceable tool for architects and designers to present their projects. And for a good reason. Before CGI technology found its use in architecture, experts in the industry were struggling to explain their concepts and ideas to clients. To do it, they had to rely on drawings and moodboards. But with the former, information was plain and schematic, while with the latter it was sketchy and incomplete. So, reaching an understanding with a client was a challenge for architecture and design professionals.

This situation has changed completely with the advent of 3D visualization. Now, architecture experts can showcase the future outcome of their projects with still renders and 3D floor plans. These materials allow for examining the layout of a place and seeing all architectural and design solutions in great detail and photoreal quality. Sounds good, right?

However, even the most quality still CG visuals cannot provide a full understanding of the interior design project. The problem is that they’re static and showcase the space only from one or a few angles. But there is a solution to this issue. CGI technology provides architects with an ultimate tool that can explain interior designs in more depth than imagery. This asset is called photorealistic animation. So, how exactly can it present interior design projects better than detailed photoreal renders? Let’s figure it out!

CG images, even those of the highest quality, lack dynamics and thus can’t capture the whole picture of an interior project. Even if they show all materials, furniture, decor, and layout solutions in great detail, they still showcase each room separately from others. This way, the presentation becomes fragmented. The viewers see the interiors of a living room, bedroom, kitchen, etc, but do not perceive them as parts of an integral whole.

The main problem here is that still imagery doesn’t show smooth transitions from one space to another. Which a 3D interior animation does perfectly well. With an animated 3D video, viewers can see how design solutions of all the rooms in the house create a harmonic ensemble. 

For example, a 3D presentation can showcase transitions of wall finishes in adjoining rooms. It can show how their colors and textures smoothly change from one room to another. This way, the audience will see that the interiors of different spaces in the house are designed to complement each other. It allows for perceiving the project as a complete harmonious concept in which all the elements are thought-out and work well together.

The fact that 3D interior animation shows objects in motion leads to another advantage. Which is an ability to demonstrate functions of different appliances and mechanisms in the house with the ‘How It Works feature’. It helps clients quickly understand the convenience of design solutions. Which is unattainable with still images. 

For example, a 3D walkthrough presentation can showcase the functions of convertible furniture or complicated home appliances in action. This way, the viewers will be able to appreciate not only visual appeal but also the high functionality of an interior. This will impress the audience so that they will become more likely to sign a deal with the author of the project. 

Unlike still imagery, 3D interior animation can feature a soundtrack. But why for? Music is used in films and ads to create a certain atmosphere. It sets the mood of the scene and largely defines the impression that the audience gets. So, if used wisely, the soundtrack can enhance the impact of a 3D interior animation. Depending on the type and purpose of an architecture project, it is needed to select the music that will help convey the right message. It’ll set the tone, engage the viewers, and lead them through the CG footage, highlighting the most important moments in it. 

For example, when presenting the design of a summer residence on the seashore, it’s good to use some relaxing lounge music which resonates with vacation vibes. Or, if it’s a project of a fitness club, it will be a wise move to pick energetic beats that make one want to move. And if the CG presentation shows the design of a coffee shop in loft style, with brick walls and vintage decor, it should feature a melody that people would expect to hear in such a place. This can be a jazz or indie rock song.

Apart from music, 3D animation artists can add any other sounds to a CG interior video. If used creatively, they will provide the CG footage with the special charm. These can be sounds of a crackling fire in a fireplace, an antique clock ticking on the wall, and so on. On top of that, it’s possible to add voice-overs and subtitles that will strengthen the visual narrative. Such small details are highly important for creating the right mood in the 3D video.

When people see interior designs in still renders, they perceive them as completely static scenes. However, it’s not like that in real life. A 3D interior animation can fill this gap, showing interiors in a way that they would look in reality. Its ability to showcase things in motion can liven up any scene and give a viewer an immersive life-like experience that will provoke a strong emotional response. 

For instance, a 3D animation might show the dynamic play of daylight coming from the window, dancing flames in the fireplace, or water splattering in the drinking fountain. Such small yet meaningful details breathe life into the scene and hypnotize the viewer. Unlike still imagery, a 3D interior animation can show them in full glory.

3D animation often shows not only the interior of the house but its exterior as well. And unlike still images that showcase them separately, a 3D film can show both external and internal parts of the dwelling as integral parts of the whole.

A typical scenario of a mixed architectural animation is built in a way that allows to do exactly that. First, the camera ‘flies’ around the house, showcasing its picturesque surroundings and the yard. After that, it leads the viewers inside the building to demonstrate the interior part. This way, the audience gets an all-encompassing understanding of every aspect of a project. And the viewers perceive them in a holistic way, as organic parts of one design masterpiece.

3D interior animation allows architects and designers to present their projects in full splendor. It showcases a smooth transition between rooms and visually explains how mechanisms and household devices work. Also, CGI animations include music, sound effects, and voice-overs to set the right mood. What’s more, CG videos provide viewers with an immersive experience and showcase both interior and exterior within one footage.

Want your interior project presentation to be irresistible? Contact a professional 3D animation company for perfect 3D assets that will make this come true!