Photorealistic animations can be made for different target audiences: private clients, official organizations, or the general public. Each group has its demands, thus for each one, the focus in the footage will be on different aspects of the project.
If the animation is for an individual client, the footage must include a personal touch — clothes, household items, or decor. The viewer gets more impressed by the presentation if he sees details related specifically to his life in the video.
If the photorealistic animation is made for the local building department for getting construction permits, the accents in the 3D movie will be completely different. That is because the main purpose of such footage is to show the authorities how well the new construction matches the existing architectural ensemble and meets local building codes.
In the case the video is created for advertising purposes, like for the Developer’s website, social media or offline advertising campaign, or on outdoor screens, the animation will be focused on the things that can attract potential buyers. For instance, an animation promoting a new residential complex can highlight the aspects which are important for the people who want to find a new apartment to move in — infrastructure, shops, kids’ playgrounds, parking, and the overall aesthetic appeal of the place.
There are multiple classifications of photorealistic animation — depending on the building purpose, target audience, part of the project shown, complexity, and the number of renders used. According to the purpose of real estate, a video can be commercial or residential, to the part of the accommodation it shows — exterior, interior or mixed. It can consist of a few renders and be a short yet capacious slideshow, or of a few tens images in every second and look like a movie. CG demonstration can also be expanded and show additional constructions, people, time of the day and seasons’ change, and even explain how household devices work. On top of that, the content of 3D animation differs depending on who will watch it: building department authorities, individual clients of the Architect, or people looking for a new apartment.
Want to get a top-notch animation to demonstrate your project? Contact our 3D animation company, and we’ll make a 3D movie of any type that will impress your clients and present your ideas in the best way!