Architectural animation for presentation transformed the art of introducing and selling projects to clients. It gave Architects the power to literally conjure non-existent castles before the audience’s eyes – surrounded with landscapes, filled with light and sounds. This way, CGI enabled professionals to show prospects their dreams, in photoreal quality and movement.
Architects used to have no choice but to go to presentations armed with drawings, lots of sketches, reference pictures and perhaps even miniature physical models, which take lots and lots of time. Even though, it was tough to explain how all these fragments combine because clients find it hard to just imagine everything based on words and fragments. As a result, a lot depended on the Architect’s persuasion skills, and many great projects and solutions were shelved. Meanwhile, architectural animation allows speaking without words and sell without selling. How so? Find out 5 powerful ways 3D animation improves the project presentation.