Architectural animation for presentation transformed the art of introducing and selling projects to clients. It gave Architects the power to literally conjure non-existent castles before the audience’s eyes – surrounded with landscapes, filled with light and sounds. This way, CGI enabled professionals to show prospects their dreams, in photoreal quality and movement.
Architects used to have no choice but to go to presentations armed with drawings, lots of sketches, reference pictures and perhaps even miniature physical models, which take lots and lots of time. Even though, it was tough to explain how all these fragments combine because clients find it hard to just imagine everything based on words and fragments. As a result, a lot depended on the Architect’s persuasion skills, and many great projects and solutions were shelved. Meanwhile, architectural animation allows speaking without words and sell without selling. How so? Find out 5 powerful ways 3D animation improves the project presentation.
#1. 3D Animation Can Show Property That Isn’t Built Yet
As we mentioned previously, modern real estate market requires that companies should sell properties before they are even built. How can CGI help achieve that? First, 3D animation for architecture design is done entirely within a digital workspace. Second, a team of 3D artists needs only a few things to recreate a building and animate a walkthrough: a blueprint of said building, a design brief and some personal wishes from the company. As a result, the architecture animation will be ready before the foundation of the building is set in place.
#2. 3D Animation Makes Boring Data More Entertaining
Textual data and charts make for poor marketing materials, that’s obvious. But how to make both investors and potential customers interested in a real estate project? Using 3D animation. Moving pictures are more entertaining than static imagery, and since it’s a video designed to grab attention of anyone watching – the presenters get investors and websites get traffic and clients. Speaking of architectural animation for presentation, combining an actual video with some helpful infographics will only improve the effect.
#3. 3D Animation Offers A Virtual Tour Of The Building
3D animation for architecture design can not just show the building, but also offer a walkthrough of it. It can come in form of static shots a viewer can “look around” in, like Google Street View, or be a full-on virtual tour, with focus on specific selling points. This is equally effective for both residential and commercial lots.
#4. 3D Animation Can Create A Better Impression Than Static Shots
Static architecture CGI can look on par with real-life photos or even better, but like we’ve said, everything looks better in motion. So to impress a viewer even further, 3D animation for architecture design can utilize cinematographe techniques to make walkthroughs truly breathtaking: visual storytelling, immersion, dramatic POVs and so on. This makes 3D animation better for selling real estate than even most gorgeous static 3D visuals.
#5. 3D Animation Can Justify Upmarket Price Of Real Estate
Sometimes real estate businesses want to justify the premium price of property to sell it to more affluent buyers. And it’s much easier to make the building seem more elite with 3D animation for architecture design that static photos or CGI. Imagine this: high-quality materials, picturesque locations and expensive contextual elements, looking like a footage shot by a drone. Or so it would seem to a viewer, but the business owners and presenters know – it’s just professional 3D animation. Now all they need is a bit of clever marketing, and the deal is sealed.
And there you have it – 5 ways 3D animation for architecture design can help you sell real estate. And sure, videos are great as marketing materials, but they aren’t magic wands. Static CGI has it’s uses too, as well as having a competent sales department. But as a tool in your arsenal, 3D animation will pay for itself if used correctly. And since you’re here, why not use CGIflythrough to boost your real estate business? Start an architectural animation project with us, and we’ll provide great tools for your marketing campaigns!
Catherine Paul
Content Writer, Editor
Catherine is a content writer and editor. In her articles, she explains how CGI is transforming the world of architecture and design. Outside of office, she enjoys yoga, travelling, and watching horrors.
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3D animation is more impressive than renders, but I prefer having both. So the clients can look at the space for as long as they like
The ad video has got visual appeal and shows the architect’s values. Good work!
I like how you handled light transitions in the office animation
As an architect, I strongly oppose to any construction data being called dull) But I totally see what you mean. A good architectural video answers many questions
These animations are out of this world. Loved it
Thanks, always useful info on real estate marketing
Preselling with 3D animation is easier indeed
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Brilliant! I’d like to learn more on the topic
Thank you, Joe! We’ve got lots of articles on real estate marketing and animation, and we enjoy so much sharing valuable information) You can begin with this post https://cgiflythrough.com/blog/residential-3d-animation-shows-dream-home/
Like!! Thank you for publishing this awesome article.
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Good answers in return of this question with real arguments and explaining everything regarding animation and sales
Wow never thought that a 3D animation of a building can justify the estimate. Thanks.
Appreciate you sharing, great blog.Much thanks again.
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I used CG imagery before but now I also consider animations. They might be even more helpful.
Thank you guys for tackling the topics that aren’t that easy to find anywhere else. Really appreciate it!
I love your animations, and I use them myself, but I don’t think it makes sense to use them without the static renders. They just serve different goals
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