A good website is an absolute must-have for an effective architecture marketing strategy. It’s a company’s face on the internet. But what are the criteria defining a site’s quality?
First, a good website is the one that is interesting to read. The latter means that there’s not only the list of the firm’s awards, its experience, and a few projects in the portfolio but also captivating stories about the companies projects. To have those stories written properly, it’s reasonable to hire a professional copywriter.
Also, it’s important to ensure an eye-pleasing and functional design of the site. This means that the pages should have an appropriate color scheme, readable fonts, and should not be overwhelmed with too many elements. Also, a website has to include a lead capture page to gather contact information from the visitors for further communication.
On top of that, it’s essential to have a large and aesthetically appealing portfolio of the firm’s works on the site. The visitors should enjoy looking through it and get inspiration for their projects. If an architecture bureau doesn’t have enough works to fill the portfolio, there’s a way to fix the situation. Professional 3D visualization studios can create photoreal CG images and videos showing the future result of the projects that are not finished yet.
Every architecture company needs an effective marketing strategy. And to develop one, the specialists should be aware of pitfalls. Here are the essentials that help make the marketing strategy effective. It is wise to build relationships not only with those prospects who are ready to order services right away but with the other part of the audience, too. Also, it is essential to do a lot of public speaking, use video content to the fullest, take benefits from modern technologies, and be specific about the firm’s skills and experience. And, of course, it is vital to make sure that the architecture company’s website is user-friendly and well-designed.
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