ARCHITECTURAL ANIMATION STUDIO: 5 KEYS TO SUCCESSFUL COMMUNICATION

An architectural animation studio can provide Realtors and Architects with beautiful marketing visuals for presentations and ads. It all seems easy enough at first sight – one just fills out the brief, and the work starts. However, when working with a cgi contractor, companies need to build effective communication in order to get the best results.

Otherwise, the working on cg animation may turn into a sour experience – all because of misunderstandings that are easy to prevent. For instance, one can send a technical assignment with insufficient information. As a result, the Managers of the 3D animation company will be trying to reach the Architect or Developer. Without much success though – the latter is unavailable both online and on the phone, and no one knows when he was planning to contact the 3D animation team. So when he does, the cg video isn’t ready yet, while the deadline is close. What to do with the project and who’s to blame?

The truth is – no one. The parties involved did what they thought was best under circumstances. The situation is difficult to remedy, that’s for sure – but surprisingly easy to avoid. Just stick to these 5 simple rules, and your work with the architectural animation studio will be smooth, productive and pleasant for both parts.

The overall objectives of a 3D animation project may be hard to measure. For instance, “create architectural cgi for new house design” is correct and finely phrased, but how will one evaluate the progress at each stage? It makes sense to divide the general goal into milestones. This will help set the timeline and define clear units for measuring success. As a result, all project participants will know for sure if everything is going according to plan, in terms of both time and quality. If this isn’t the way the architectural animation studio works right now, it would be wise to suggest them to adopt that approach.

There is no better way to explain a concept than to show examples. For 3D architectural animation projects, it’s smart to send storyboards, style references, and suggestions on what to emphasize. In fact, the more references one sends, the more accurate the resulting cg video is, and fewer corrections and discussions it requires. Sending examples is crucial. So much so, that when one starts a collaboration with a 3D animation studio, one often gets suggestions on the types of reference materials to include.

The best way to get perfect 3D architectural animation services is to actively interact, answer questions and specify details. This requires setting time for compulsory checkups and monitoring the progress regularly. Different 3D rendering providers find different ways to organize this process effectively. As for CGIFlythrough architectural animation studio, we use our own tailor-made online platform for project communication. It allows keeping everyone up to date and storing all information in one place, where everyone involved can find it. This way, everybody can see how the 3D project is going, communicate fast, and work without delays.

When a company appoints one person to work with the architectural animation studio, that’s easy to manage. Now if there is a group of people communicating with the CGI team, it requires careful organization, for discord may lead to confusion and unnecessary delays. To prevent them, the most effective scenario would be to arrange for all participants to discuss the project together, at Skype meetings, for instance. So that when an Architect or Real Estate Developer makes a suggestion, the 3D Visualization Artists would know that his team supports the decision.

It’s important to give the 3D walkthrough studio detailed feedback on the preliminary results. Being specific is crucial. The best way to proceed would be to study the output first, then lay out in writing what exactly needs to be changed. As well as that, it would make sense to arrange for a Skype meeting and talk things over with the 3D animation team.

Building a smart communication process with an architectural animation studio is crucial for getting quality marketing materials. All it takes are 5 simple measures: setting goals and measuring their success, sending examples and references, keeping in touch with the 3D team, organising a communication, and giving detailed feedback. Moreover, by implementing these easy principles, Architects and Real Estate Developers can actually avoid mistakes or misunderstandings and speed up the 3d animation process.

Need a spectacular architecture animation video that will impress your clients? Contact CGIFlythrough studio. We will make sure your visual materials that’ll present the property’s interior, exterior, and surroundings in photoreal quality and the best light!