All that was mentioned previously related mostly to selling properties that aren’t built, but 3D architecture videos can help realtors as well. When it’s a matter of what does the job better, live-action and CGI are evenly matched. However, there are cases in which animation is the only viable option. First is a scenario in which a building is situated in a remote location, making the video shooting simply too expensive. Photoreal 3D architecture video does not require traveling anywhere and will look just as awesome.
The second case is more common. Some properties for sale just aren’t furnished or their current interior design looks unappealing. CG architectural videos can show them virtually staged, with furniture, decor and contextual elements like people and cars. A real eye-candy – and a dream, begging to come true!
And to top it off, CGI offers more optimal workflow and pricing. Sure, 3D animation varies in quality, but top-tier projects are on average cheaper than live-action, and can be made within a few weeks, depending on length and complexity. And project managers can always help out with revising the script, reducing production time and costs without sacrificing quality.