In order to stay relevant all architectural business have at least some degree of social media presence. And social media need hot content like air. What kind of content? Videos, and lots of them. However, real videos just don’t cut it anymore. Sure, there’s a house, a viewer thinks and scrolls further. How an architecture animation video can change a mediocre post into a stellar one? Simple, actually. One popular tactic is to place the building in an exotic location, it can definitely attract attention. Another way to use 3D animation to enhance video marketing for architects is to add virtual people, which is quite convincing if done competently. These are the most widespread tactics, but we encourage architects to be creative – 3D modelling and rendering tools open lots of possibilities for that.
Finally, a high-quality 3D animation can look just as good as a professional video. The difference is in price and the sheer amount of content that can be produced. For the price of one professional video several CGI ones can be made, and in much shorter time. Filming live-action can take weeks, or even months, depending on the length and complexity. In comparison, a short CG video ad can be made in a week by a team of animation specialists, longer ones may take more, but no more than a month. This will allow architects to maintain a constant stream of content for social media.