First of all, a Real Estate Agent needs to pick the advertising channels based on where clients can be found. So if they read magazines about golf, yachts, traveling, or luxury cars, it’s crucial to place the ads there.
A great way to reach out to prospects is email marketing. By investing in constant communication with customers, one can stay connected with potential clients on different stages of the buyer journey, and always be top-of-mind.
Moreover, email marketing is a sure way to stand out, since many Real Estate Agents think it’s too time- and effort-consuming. They see no sense in segmenting prospects, developing a strategy for each type, creating professional content, possibly hiring someone for these tasks. However, these campaigns come handy many times and inevitably bring new clients – which makes email a promising channel to include in luxury real estate marketing efforts.
Next valuable advertising channel is social media. Facebook, Instagram, Youtube, Vimeo have 2 major advantages. First, a real estate brand can build a community of potential customers there, and second – these networks offer targeted ad campaigns. The latter can be displayed to those users that correspond to preset criteria, which is budget-friendly, while the ads themselves can be split-tested and changed.
To build a loyal community, regular posting is needed. The information should be of value to the target audience and visual materials – top quality only. Which calls for professional photoshoots for properties. If the real estate is under construction or located too far away, then 3D rendering is a simple and sure solution.
As luxury real estate marketing should focus on the lifestyle, storytelling is a must for social media advertising. And what can tell stories better than videos? Such content is way more engaging than any other alternative, and besides, Facebook privileges video posts. For those Real Estate Agents who specialize in pre-selling, 3D animations will provide the desired results.